Program Director Position Available In Albany, New York

Program Director The Mailworks•1.0 Menands, NY Job Details Full-time $75,000•$85,000 a year 4 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance 401(k) matching Professional development assistance Life insurance Qualifications CRM software Microsoft Excel Management Return on investment (ROI) analysis Direct marketing Microsoft Office ROI 3 years HubSpot CRM Business development Analysis skills Supervising experience Continuous improvement Client retention Key account management strategy Client services SaaS platforms Conflict management Data analytics Organizational skills Relationship management Adobe InDesign HubSpot Senior level SaaS Marketing Strategic planning

Full Job Description Position:

Program Director Reports To:

Director of Client Services Hours:

Monday•Friday, 8:30 am•5:00 pm, onsite

Compensation:

$70,000•$85,000 + Commission The Mailworks is a woman-owned, family-run business specializing in results-driven direct mail campaigns for a nationwide client base. With 40+ years of experience and over 90 professionals across strategy, design, production, and technology, we combine deep industry knowledge with modern tools to help businesses grow. We produce and deliver 96M+ pieces annually from our in-house facility and are transforming the direct mail space through innovation, service, and our proprietary software platforms The Program Director serves as the strategic lead and primary point of accountability for high-value Partner-level accounts — including franchises, multi-location organizations, and large legacy clients. This role is responsible for overseeing the performance and growth of assigned programs, ensuring strategic alignment, operational excellence, and measurable marketing impact. Program Directors lead cross-functional pods composed of Account Managers and Campaign Coordinators. They are responsible for setting the vision for each program, aligning internal teams, and driving collaboration across departments. As subject matter experts in direct mail and integrated marketing, Program Directors combine business acumen with creative insight to deliver high-performing campaigns that meet and exceed client expectations.

Supervisory Responsibilities:

Yes Experience Level:

10+ years

Duties:

LMA Lead, manage, and hold accountable Account Managers, Designers, and Coordinators to ensure high performance and role clarity. Provide ongoing coaching and development through one-on-ones, performance feedback, and goal-setting aligned with business outcomes. Host weekly L10 meetings to create alignment, resolve barriers, and promote cross-functional collaboration. Drive accountability across your team by tracking KPIs, maintaining SOP compliance, and ensuring consistent execution. Cultivate a high-performing, feedback-rich culture that prioritizes ownership, clarity, and continuous improvement. Partner with the Director of Client Services on talent planning, team structure, and future staffing needs.

CLIENT STRATEGY & PROGRAM MANAGEMENT

Serve as the strategic lead for all assigned Partner programs, collaborating directly with client stakeholders to define long-term marketing objectives and ensure alignment with business goals. Facilitate Quarterly Optimization Meetings and deliver corresponding presentations that surface performance insights, growth opportunities, and actionable recommendations. Proactively anticipate client challenges and position strategic solutions to keep programs evolving ahead of expectations. Design and implement quarterly testing programs, including format recommendations, messaging strategies, and post-campaign analysis. Monitor client health and satisfaction metrics; escalate risk indicators or notable wins to internal leadership for appropriate action. Analyze engagement data (e.g., call tracking, appointment rates, conversion metrics) to uncover trends and optimize program direction.

CREATIVE OVERSIGHT AND ORGANIZATION

Own the strategic direction of campaign creative — from ideation and messaging through visual execution and delivery. Develop clear, compelling creative briefs that guide internal teams in delivering on-brand, high-impact marketing assets. Collaborate with Designers to ensure that all creative aligns with brand standards, campaign goals, and direct mail best practices. Lead seasonal and program-specific creative evolution, including recommendations for new formats, messaging variations, and design testing. Partner with Account Managers to confirm campaign specifications are properly entered and activated in the Portal system. Stay informed on direct mail and marketing design trends, and apply those insights to continually innovate program creative. Oversee Partner catalog updates where applicable, maintaining asset relevance and strategic integrity across all templates. Uphold creative best practices related to structure, messaging, and formatting across every client deliverable.

TEAM OVERSIGHT AND ORGANIZATION

Ensure seamless execution of all program orders by enforcing SOP adherence and maintaining quality control across all deliverables. Coordinate internal resources to align mailing lists, creative assets, design updates, and production timelines with campaign schedules. Address recurring executional challenges by collaborating with internal teams and escalating systemic issues to the Director of Client Services as needed. Maintain accurate documentation and program data across CRM and production platforms to ensure transparency and access for internal stakeholders. Coach and mentor all team members on how to think and present as a direct mail expert.

BUSINESS DEVELOPMENT & CLIENT GROWTH

Identify upsell opportunities and expanded service needs within assigned Partner programs, and collaborate with leadership to support growth. Contribute to proposals, service tier transitions, and Partner expansion strategies based on account performance and client evolution. Represent The Mailworks at client-hosted events or conferences to reinforce program value and deepen strategic relationships. Consult with clients on growth strategies, including campaign scaling, feature adoption, and performance enhancement. Support new Partner Program launches by aligning creative direction, onboarding internal pod members, and communicating program goals. Track and report on revenue expansion opportunities, performance milestones, and cross-functional growth wins. Build and maintain relationships with executive-level decision-makers, positioning The Mailworks as a strategic advisor and essential marketing partner. ______________________________

Required Skills/Abilities:

Exhibits company core values•FLASH’D (forward thinking, loyal, accountable, solutions focused, helpful, dynamic) Strategic thinker with strong analytical skills and the ability to turn performance data into actionable insights. Proven ability to lead cross-functional teams while providing direction, accountability, and mentorship. Exceptional communicator with a polished, client-facing presence—skilled in both relationship management and persuasive storytelling. Strong creative instincts, with the ability to develop compelling campaign messaging and guide visual direction. Excellent organizational skills, with the ability to prioritize, delegate, and manage multiple projects on tight deadlines. Deep understanding of marketing metrics, campaign performance indicators, and direct response strategy. Proficiency in Microsoft Office Suite, with strong working knowledge of Excel for campaign and performance analysis. Proficiency in Adobe InDesign and comfort collaborating with designers on layout and content execution. Detail-oriented with a high bar for accuracy and quality, especially in fast-paced or deadline-driven environments. Flexible and solutions-oriented mindset, with a proactive approach to problem-solving and continuous improvement. Industry experience in healthcare or direct mail is not required. We provide training for candidates who meet the above requirements and are eager to become a direct mail marketing expert. Success Indicators High client satisfaction and retention across assigned Partner programs, reflected through positive feedback, recurring engagement, and minimal churn. Clear alignment between client strategy and campaign execution, with creative direction, messaging, and format tailored to client goals. Team members are held accountable, supported, and performing well, evidenced by on-time delivery, SOP adherence, and feedback from internal collaboration. Quarterly Optimization Meetings are completed on schedule, with strategic insights presented clearly and used to guide campaign adjustments. Creative testing plans are initiated and completed regularly, with a measurable contribution to program growth and engagement improvement. Client data and insights are accurately tracked and interpreted, leading to proactive communication and strategic pivots where necessary. Upsell and expansion opportunities are identified and pursued, contributing to increased client spend and broader adoption of services or solutions. Internal systems are used effectively, with timely and accurate documentation of client details, campaign plans, and platform activity. The Program Director is seen as the strategic leader of their programs, both by clients and internal teams—providing vision, direction, and value at every touchpoint.

Other Duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type:

Full-time Pay:

$75,000.00•$85,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Professional development assistance Vision insurance

Schedule:

8 hour shift Monday to

Friday Overtime Experience:

Microsoft Excel:

3 years (Required)

Adobe InDesign:

3 years (Required)

Management:

3 years (Required) Ability to

Commute:

Menands, NY 12204 (Required)

Work Location:

In person