WRAL Media Creative Producer Position Available In Wake, North Carolina

WRAL Media Creative Producer Capitol Broadcasting Company Inc Raleigh, NC Job Details Full-time Estimated:

$42.1K – $54.7K a year 14 hours ago Benefits Paid holidays Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Pet insurance Qualifications Adobe Photoshop LIHTC Sales Marketing Adobe Illustrator Mid-level Bachelor’s degree Adobe Premiere Video production Communications Video editing 2 years Adobe After Effects Communication skills Full Job Description [GJ1]

Job Description Job Title:

WRAL Media Creative Producer Location:

Western BLVD Division:

TV Reports to:

TV Director of Marketing Prepared/Revised Date:

6/24/2024 Approved by:

Overview:

The WRAL Media Creative Producer plays a key role in elevating WRAL News through compelling, audience-driven promotional content. This role contributes to daily news promotions, newscast opens, Promotables (Targeted Special Reports), and all other promotional assignments supporting WRAL News. In addition, the producer develops engaging commercial multimedia assets for client campaigns, making commercial work an essential focus. This position requires creativity, strong collaboration, and the ability to deliver high-quality promotional assets across multiple platforms, strengthening both the WRAL brand and client success.

Key Responsibilities and Essential Functions:

To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Developing and producing daily WRAL News promotions, including topicals, newscast opens, and targeted promotable pieces such as special reports. Create compelling promotional campaigns to build WRAL News brand awareness, increase viewer engagement, and foster audience trust. Produce high-quality commercial multimedia assets for client campaigns that align with WRAL Media and Capitol Broadcasting Company’s marketing and revenue goals. Design and deliver creative assets for Capitol Broadcasting Company that support various company divisions. Develop sales materials and creative resources to drive revenue-generating initiatives. Support planning and execution of community activation and promotional events. Perform additional promotional assignments and duties as needed.

Required Qualifications:

Bachelor’s degree in communications, marketing, journalism, video production, or a related field preferred, or equivalent experience in a broadcast, media, or agency environment. At least 2 years of professional experience in a broadcast, media, or agency environment. Proficiency in multimedia production tools and software including: Video editing (e.g., Adobe Premiere Pro) Motion graphics (e.g., After Effects) Graphic design (e.g., Photoshop, Illustrator) Strong attention to detail, creative judgment, and the ability to manage multiple projects with competing deadlines. Excellent communication and collaboration skills across creative, news, and sales teams. Understanding of media strategy, audience targeting, and market trends. Strong storytelling, brand development, and audience engagement skills

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Able to occasionally lift up to 20-pounds. Perform physical tasks such as bending, stooping, pushing, and pulling. Close vision and ability to differentiate colors.

Work Conditions:

The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This is a full-time onsite position, located at WRAL Studios in Raleigh, NC. The standard shift for this role is the evening shift, 3:00 PM to 11:00 PM, Monday through Friday. Candidates must be willing and able to: Work a consistent PM shift as assigned. Work occasional weekends and holidays based on production schedules, major news events, or station initiatives. Be available for on-call support, particularly in urgent or breaking news scenarios, though this is not a routine expectation. This role requires limited local travel, primarily for community events, promotional shoots, and client commercial productions. Work is performed in a typical office environment.

Benefits:

Competitive salary based on experience.

Benefits package including:

Comprehensive health insurance plan options Vision and Dental Insurance Company sponsored life insurance Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more! 401K with company match Generous paid time off 9 paid company holidays Opportunities for professional development and career growth. Dynamic and inclusive work environment with a supportive team culture. Exciting projects and growth opportunities within a leading organization. Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

A pre-employment drug screening is required. Capitol Broadcasting Company participates in E-Verify. Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary . Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.