Home Care Agency Marketing Director Position Available In Lincoln, North Carolina

Home Care Agency Marketing Director A Step Above Home Care Agency LLC Denver, NC 28037 • Hybrid work Job Summary We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both digital and traditional marketing strategies, with a proven ability to analyze market trends and customer needs. This role requires a creative thinker who can develop innovative marketing campaigns that resonate with our target audience and enhance our brand presence. Duties Develop and implement comprehensive marketing strategies that align with business goals and objectives. Oversee all aspects of digital marketing, including SEO, social media marketing, email campaigns, and online advertising. Manage print advertising efforts to ensure consistent messaging across all platforms. Utilize analytics tools to track campaign performance, gather insights, and optimize marketing efforts. Conduct market research to identify new opportunities for growth and product development. Collaborate with sales teams to create promotional materials that effectively communicate product value. Lead copywriting efforts for various marketing channels, ensuring high-quality content that engages customers. Manage product management processes to ensure successful launches and ongoing product success. Foster relationships with external partners and vendors to enhance marketing initiatives. Requirements Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred. Proven experience in a senior marketing role with a strong portfolio of successful campaigns. Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and SEO best practices. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication skills, both written and verbal, with a knack for persuasive copywriting. Experience in print advertising is a plus. Demonstrated ability to manage multiple projects simultaneously while meeting deadlines. Strong leadership skills with experience managing cross-functional teams. If you are passionate about driving marketing success through innovative strategies and have the skills we are looking for, we encourage you to apply for this exciting opportunity as our Director of Marketing.

Job Types:

Full-time, Part-time Pay:

$40,000.00 – $60,000.00 per year Expected hours: 30 per week

Benefits:

Flexible schedule Paid time off

Schedule:

8 hour shift Day shift Holidays Monday to Friday Overnight shift Weekends as needed Weekends only

Work Location:

Hybrid remote in Denver, NC 28037