Manager, Influencer Marketing Position Available In Orange, Florida

Manager, Influencer Marketing locations
SeaWorld Parks & Entertainment Corporate – Orlando, FL
time type
Full time
posted on
Posted 4 Days Ago
job requisition id

JR121856

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

Transform and develop a robust influencer marketing program for United Parks & Resorts. In this role, you’ll report to the Corporate Director of Social Media & Digital Engagement, while partnering with park marketing teams to bring influencer campaigns to life. The candidate should be well-versed in existing and emerging social media platforms and trends, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the industry.

You will:

Manage, develop, and execute global influencer strategies to maximize digital visibility, press coverage and positive consumer engagement
Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business
Develop creative briefs for influencer campaigns
Manage annual budget and track KPIs for influencer initiatives
Develop recaps and reporting to evaluate ROI on influencer campaigns
Partner with park PR/social teams on “trade” influencer programs, establishing consistency and maximizing outputs
Provide comprehensive global communications for local markets guidance & implementation, including: influencer toolkits, experiential activations, creative mailers, etc.
Partner with Legal as needed on influencer contracts, usage rights, etc.
Partner with corporate paid media team and media agency on strategy & logistics for whitelisting/boosting influencer content
Involvement with partners (i.e. Coca-Cola) on co-branded influencer campaigns throughout the year
Manage library/sourcing of UGC from influencers and park fans
Perform other duties as assigned What is takes to succeed: 2+ years experience within the theme park, travel or hospitality industry preferred
2+ years in influencer management or related field
4 year degree in Marketing, Communications, or other related field
Self-starter with strong interpersonal skills, developing and maintaining relationships with park marketing teams
Experience with managing budget, negotiating rates, and building recaps to better understand ROI
Proficient in Microsoft Office, Google Analytics and other influencer marketing platforms (i.e. Upfluence)
Strong written and oral communication skills with attention to detail
Demonstrated project management and organizational skills The perks of the position: Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan