Experiential Marketing Manager Position Available In Westchester, New York

Experiential Marketing Manager
Bask and Lather Co
Yonkers, NY About Bask & Lather Bask & Lather is a high-growth, culture-forward beauty brand revolutionizing textured hair care. With viral bestsellers, a powerhouse presence on TikTok and Amazon, and national retail expansion underway, we’re building a movement rooted in results, transformation, and community. We’re looking for an Experiential Marketing Manager to lead immersive pop-ups, trade shows, beauty supply activations, and TikTok Lives—bringing Bask & Lather to life through unforgettable physical and digital moments that deepen customer connection and drive conversion. What You’ll Do Experiential & Event Marketing Lead the strategy, planning, and execution of all brand events—from tentpole moments (Essence Fest, Curlfest, Beautycon) to regional pop-ups, salon showcases, and B2B opportunities
Concept and manage visual identity, booth buildouts, set design, and product displays for events and retail settings
Coordinate with internal teams (creative, ops, social, influencer, retention) to ensure alignment across every touchpoint
Manage all vendor relationships for venue, AV, fabrication, signage, staffing, and security
Partner with celebrity/influencer teams to execute meet & greets, stage moments, and surprise experiences
Own logistics, timelines, and real-time execution—including inventory, staffing, sampling, and breakdown
Track and report on event performance metrics: foot traffic, email/SMS capture, social engagement, cost per visit, revenue, and ROI
Build and maintain a master brand event calendar and create toolkits and SOPs for consistent execution
Support execution of large brand-owned events are and smaller seasonal regional activations Retail & Beauty Supply Presence Manage experiential rollout for new retail doors and partners, including setup of endcaps, displays, and demo stations
Plan and support retail staff education experiences and beauty advisor training events
Coordinate regional “beauty supply takeovers” with custom signage, influencer drops, and product education demos
Maintain visual merchandising standards across all beauty supply and B2B partners with display kits and brand guidelines
TikTok Live & Social Commerce Events
Lead execution of TikTok Live and Mega Live experiences—owning planning, talent coordination, set design, scripting, and logistics
Liaise with TikTok reps to align on calendar, promotion, and asset needs
Prep talent with product talking points, customer FAQs, and performance goals
Report post-Live KPIs and support fulfillment team on surge prep and inventory flow
Collaborate with retention, content, and ops to create live moments that drive engagement and conversion Community, Partnerships & Brand Experiences Support brand-led community events (e.g., panels, brunches, workshops) aligned to campaigns or product education
Coordinate RSVP systems, guest comms, run-of-show, and real-time troubleshooting
Partner with PR and social to ensure high-value content capture, influencer engagement, and press exposure
Plan and support surprise & delight moments for VIP customers, creators, and loyalty program participants
Maintain and update a partner database for brand collaborators, retailers, and seeding programs Insights, Data, & Optimization Capture first-party data at events (email, SMS, qualitative feedback) and hand off to retention team for segmentation
Support pre- and post-event survey strategy to assess perception, product interest, and conversion intent
A/B test offers and lead magnets at live events to understand what drives re-engagement and sales
Maintain inventory oversight and coordinate shipping for all event kits, sampling, and activations What You’ll Bring 4-6 years of experience in experiential, brand, or event marketing (beauty, CPG, or lifestyle strongly preferred)
Proven track record of planning events and pop-ups that build culture and drive customer action
Experience with live shopping activations, retail displays, and creative visual merchandising
Strong vendor and logistics management with excellent multitasking and problem-solving skills
Passion for textured hair care, consumer connection, and IRL storytelling
Comfortable in fast-paced, high-touch environments with travel and weekend work as needed
Some weekends and travel required Bonus Points Design or creative direction experience
Retail activation experience with partners like Ulta, Sephora, or national beauty supply chains
Familiarity with influencer activations, UGC capture, and content scripting

Salary:

$90,000-$100,000

Type:

Full-time