Director of Product Marketing – Growth & SMB – Remote Position Available In Montgomery, Pennsylvania

Job Description:

Responsive, formerly RFPIO, is the market leader in a growingcategory of SaaS solutions called Strategic Response Management.

More than 2,000 customers, including Google, Microsoft, Blackrock,T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using theResponsive platform to manage business critical responses -including bids, questionnaires, assessments, and trust centers -that impact nearly half of a company’s revenue. More than 35% ofcloud SaaS leaders and more than 20 of the Fortune 100 standardizeon Responsive, and the company has been voted “best in class” by G2for 24 quarters straight. Customers have used Responsive to closemore than $750B in transactions to-date. To learn more, visitresponsive.io. About the Role We’re hiring a seasoned productmarketing leader to scale our SMB business and expand Responsive’sfootprint through product-led, self-service channels. Reporting tothe Vice President of Product Marketing, this is a high-impact,cross-functional role that blends strategy and execution. You’lllead the go-to-market and monetization strategy for ourself-service offering – including sign-up and billing experiences -collaborating closely with product, design, sales, customersuccess, and support to create a seamless end-to-end journey fromacquisition to onboarding, conversion, and expansion. This role isideal for someone with an analytical and customer-centricorientation who embraces AI as a competitive advantage. You’ll joinan agile, results-focused marketing organization that isaccelerating Responsive’s relevance and value as a pivotaltechnology in customers’ GTM tech stack.

What Youll Do Drive GTMStrategy:

Own and evolve the GTM strategy for our self-serviceoffering, including segmentation, positioning, launch planning,monetization strategy, and lifecycle engagement. Build theFoundation for

Scalable PLG Motion:

Optimize key self-servicecomponents – such as sign-up flows, onboarding journeys, andpurchase process – to drive acquisition, activation, and conversionImprove growth loops, using focused experiments to remove frictionand accelerate engagement, purchase, and adoption across thecustomer journey .

Drive Cross-Functional Alignment and Execution:

Act as the connective tissue across product, marketing, sales,customer success, and support to ensure a unified self-serviceexperience.

Accelerate Expansion and Account Growth:

Identifysignals and pathways that support natural movement fromself-service to higher-tier offerings, including escalation tosales where appropriate.

Champion Data-Driven Decision Making:

Report on performance of self-service offering using sales,product, and support data Run funnel diagnostics to close the loopbetween acquisition, adoption, and retention Scale Growth andOperational Effectiveness with

AI:

Identify opportunities toleverage AI to scale and accelerate impact of our offering and GTMoperations, driving efficiency and innovation within theorganization. Who You Are A strategic, entrepreneurial operatorwith deep PLG experience and a track record of building and scalinggo-to-market motions in B2B SaaS Equally effective at strategicthinking and hands-on execution – you can zoom out and roll up yoursleeves as needed. Exceptionally collaborative with strongcross-functional influence – able to drive consensus, move fast,and align teams around a shared vision. Analytical to the core -you know how to derive insights from usage data, funnel metrics,and customer feedback to guide decisions and prove impact. A crispcommunicator who can inspire, align, and present with clarity andconfidence to executive audiences. Comfortable navigatingambiguity, making decisions with imperfect information, andadapting plans as you learn and scale. Outcome-driven andrelationship-oriented – you don’t just get things done, you get theright things done, with an eye toward long-term impact andcollaboration. A lifelong learner with a global perspective -curious, coachable, and consistently showing up as a trustedteammate.

Bonus:

Experience leading PLG motions for AI solutions inthe sales/marketing tech stack Experience & Education 10 years ofprogressive product marketing experience; B2B SaaS industryexperience preferred. 5 years experience in PLG with progressivescope and leadership Proven ability to lead complex, multi-channelmarketing programs from brief to delivery. Bachelors degree inMarketing, Business Administration, or related field required. MBAor advanced degree preferred but not required. What We OfferResponsive uses a market-based compensation philosophy. Acandidate’s starting base salary will be determined by the specificresponsibilities of the role, as well as job-related skills,experience, qualifications, location, and current market trends.

For this position, the base salary range is $175,000-$220,000. Ourrecruiting team will provide details on the applicable range basedon your location during the hiring process. Please note that thisrange covers base salary only and does not include bonuses, equity,or benefits. Responsive embraces a global flexible workforce modelwith offices in Dallas, TX, and Kansas City, MO,. For this role,candidates located in Dallas, TX will be given priorityconsideration. We are unable to offer visa sponsorship for thisrole. In addition to a competitive compensation package, Responsivealso offers the following benefits: 401k with company matchingUnlimited professional development and ongoing learning throughLinkedIn Learning Solutions 4 weeks of paid vacation, paid sickdays, dedicated paid COVID days, and paid bereavement 4 weeksabbatical after 5 years of service Mental Wellness Program (EAP)to support your well-being and self-care Team events, such as happyhours, off-sites, and team building events Best-in-class healthbenefits, company paid for employee and company contribution forfamily coverage Our Values Delight customers We’re lucky to partnerwith the world’s biggest brands and best customers. They all playan integral role in mapping our future. When it comes to listeningand solving their biggest challenges, we’re Responsive. Be agile ∋mble At Responsive, our people, products and processes areconstantly evolving. Our simple formula is to be agile and nimble.

We’re not afraid to try something new or pivot when we see a bettersolution. Get it done Whether it’s adding a new feature, onboardinga new customer, or crafting a solution that adds extra value —we’re all motivated to get it done. GID is one of our core tenetsand impacts everything we do. Give back time Efficiency is centralto our company spirit, because finding ways to focus on what’s mostimportant is essential to our innovation. We also truly care aboutwhat really matters to our customers and teams. S4 We have a simplesaying, “If you see something, you say something (S4).” AtResponsive, we celebrate people who are critical, thoughtfulthinkers who just want to make things better. Here, your inputmatters. At Responsive, our values are the foundation of who weare—and we’re equally committed to cultivating a diverse andinclusive culture that reflects and respects the richness of ourglobal community. We welcome individuals of all backgrounds,including different cultures, ethnicities, ages, races, nationalorigins, genders, sexual orientations, religions, and abilities, toapply for our open roles. If you share our commitment to aninclusive workplace and believe you’d thrive on our team, we’d loveto hear from you!