Senior Data Strategist, Data Intelligence Position Available In Montgomery, Pennsylvania

Job Description:

We are a tech-enabled growth firm-at the intersection ofmarketing, consulting & data intelligence-igniting revenue andbrand recognition for leading and emerging companies around theworld. As a people-first firm, we value diversity in backgroundsand experiences. We strongly believe our people and culture are keyto our success. Our vision is to be recognized as the most valuedand respected private growth marketing firm in the world-with ascalable brand, culture and services. Our mission is to power therelentless pursuit of growth and redefine what’s possible through ateam of growth-obsessed experts who demand innovation and results

• driven by integrity, autonomy, and grit.

As a full-service growthmarketing firm, we offer best-in-class services including: SEO,Content Marketing, Paid Media, Social Media Marketing, ProgrammaticCTV, Public Relations, Influencer Marketing, Email SMS, ConversionRate Optimization, Retail Marketing, and Creative. Here at PowerDigital, we are hyper-focused on helping brands drive revenuegrowth and brand recognition, ultimately driving irrefutable valuefor our clients. At the heart of Power Digital is our proprietarytechnology, nova, which analyzes businesses through first-partydata, simplifying investment planning for marketing and diligencein M&A

• putting marketers in a strategic seat at the table
• andproviding value in unparalleled ways. Managing billions in media,our dynamic team
• of consultative marketers, creatives, analystsand technologists
• challenge traditional ways of planning andmeasurement through meticulous testing and data science across eachmilestone of the customer journey.

A day in the life:

The idealcandidate will have a strong understanding of modern measurement,incrementally, statistics, data analysis and reporting, as well asthe ability to communicate effectively with clients. In this role,you will be responsible for managing and recommending the bestmodern measurement strategies for clients’ marketing campaigns,including Statistical Modeling, experiment design for incrementalimpact, customer analysis, and attribution-based measurement.

You’ll also be providing strategic guidance to clients and internalteams, managing the relationship for your book of business, andmaintaining high sentiment of Power Digital measurement clients.

Responsibilities:

Manage overall measurement strategy for a book ofclients, including statistical modeling (MMM), incrementalityexperiment design (MMT), and customer analysis Utilize largeamounts of data to identify meaningful performance insights oropportunities for improvement using R, SQL and Python Presentfindings simply and eloquently, always leading to a “so what” andrecommended actions Stats-based performance forecasting Communicateeffectively across various POCs including internal teams, externalleads, and executives Consistently drive efficiencies within thecurrent measurement and marketing science processes Employ AItechnologies to increase efficiency and support the optimization ofdeliverables and/or processes Utilize and leverage Power DigitalsNova ecosystem as it relates to your department

Role Requirements:

Bachelors degree in Marketing, Business Administration, or arelated field 6 years of experience in marketing analytics andMeasurement 3 years of agency experience Strong business acumen,with the ability to translate quantitative data into actionablebusiness insights and recommendations, especially related toapplying outputs of statistical models and market experiments tomarketing strategies Proficiency in R, Python, and SQL Experiencewith ETL tools, such as Funnel.io and Fivetran Strong understandingof full-funnel marketing strategies Extensive knowledge of owned,earned and paid marketing channels as well as first-party datatools Excellent communication and organizational skills tocollaborate effectively across teams internally and externallyDemonstrated managerial experience, including the ability to lead,mentor, and motivate a team, 2-3 years of team managementexperience, ideally 2-3 direct reports Highly dependable individualwho thrives in a fast-paced environment and is a self-starterExcellent problem solving, communication, and decision makingskills; ability to clearly communicate complex strategies to seniorleadership and executive-level stakeholders Team-oriented andcollaborative, effective interpersonal skills, highly organizedcData visualization skills using Looker and analysis in ExcelExcellent communication and presentation skills Ability to workindependently and as part of a team Strong attention to detailSelf-motivated and able to work under pressure Nice to have:

Experience with digital data collection tools (GA4, Google TagManager, Adobe Analytics) Experience with ad platform reporting anddata systems (3rd party pixels, product catalogs, and server-sidetracking) KPIs Maintain 90% revenue retention for dedicatedMeasurement accounts Client sentiment for dedicated accountsEfficiency and quality of analysis delivery, both in the hardoutput and presented narrative MITs A creative, problem-solver mindwith a foundation of hard data skills Advanced understanding ofstatistical concepts: advanced modeling, experiment design,customer analysis, limitations of statistics, etc. Experience usingData Science to guide marketing decisions Power Digital’s peopleand culture are at the core of our success, which is why diversityin our team’s backgrounds and experiences are paramount. We are anEqual Opportunity Employer and our employees are people withdifferent strengths, experiences, and backgrounds, who strive tomake an impact inside and outside of the workplace. Diversity notonly includes race and gender identity, but also age, disabilitystatus, veteran status, sexual orientation, religion and many otherparts of one’s identity. All of our employees points of view arekey to our success, and inclusion is everyones responsibility.