Marketing Manager – Greenville, South Carolina Position Available In Greenville, South Carolina
Tallo's Job Summary: The Marketing Manager position in Greenville, South Carolina, at Tech24 involves implementing marketing strategies, managing brand awareness, and overseeing communications. Reporting to the CRO, responsibilities include creative design, social media management, email campaigns, and lead generation. Required qualifications include a Bachelor's degree and 5-7 years of marketing experience. The benefits package includes medical, vision, dental insurance, 401(k) with company match, and paid time off. Tech24 is an Equal Opportunity Employer.
Job Description
Marketing Manager – Greenville, South Carolina
Regular Full Time
Greenville, SC, US
2 days ago
Requisition ID:
3746 Tech24 and its subsidiaries are a full-service commercial kitchen equipment repair company. We provide complete foodservice equipment maintenance and repair services for restaurants, QSRs, convenience stores, retailers, coffee shops, and concessions operations, specializing in commercial cooking, refrigeration, and HVAC equipment. We are a nationwide company, headquartered in Greenville, SC with local branches located coast to coast. Job Summary Marketing Manager is a multi-functional marketing professional that delivers a unique combination of technical, creative, organizational, and business planning skills. This position is responsible for marketing strategy implementation, brand management, design, agency management and communications. The goal of this position is to support and foster the high sales growth potential of the company and strengthen the company’s brand awareness. This versatile position requires working in close collaboration with cross-functional groups as well as spearheading prioritized projects to increase brand awareness and increase demand to achieve company goals. This position needs to be able to tactically work on deliverable as well as manage implementation plans. They must be able to work in a fast-paced and dynamic environment, enjoy participating actively in every step of the process, work within aggressive timelines, and collaborate with multiple teams across the business.
Organizational Relationship:
This position reports directly to the CRO of Tech24 Family of Brands. This position will work cross-functionally with Sales, Customer Relationship & Service Group, as well as work closely with channel partners. Areas of Responsibility Marketing Strategy Implementation
Brand Management
Communications Management
Creative Graphic Design, Content Development & Digital Advertising Design
Email Management & Optimization
Social Media
Lead Generation
Content Creation/Blog Key Duties & Responsibilities Communications Management:
Manage the development and execution of internal and external communications materials to include, but not limited to, press releases, media events, product launch talking points, and coordinate with external public relations agency in preparing responses to press inquiries and requests for information.
Ensure communication strategy is consistent and reflects the organization’s strategic vision.
Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles. Manage relationships and work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
Produce and publish email blasts and marketing campaigns communications.
Document presence of companies at events, conferences, and speaking engagements.
Drive awareness and manage all Social Media channel content through agreed upon strategies (channels include LinkedIn, YouTube, Facebook, Instagram, and other pertinent channels). Manage Influencer strategy and initiatives
Develop, deploy, manage and/or support social marketing campaigns that align with the content calendar and promote brand Ensures that all materials present a clear, unified, and positive image for the organization and/or brand. Email Management,
Lead Generation & CRM Management:
Ability to manage the marketing portion and activities in Salesforce Optimize and manage email distribution software and customer database
Develop and leverage email marketing automation to drive targeted communications at scale within website and email distribution communications
Assist in creating and managing surveys (Net Promoter Score)
Drive Google Ad campaigns to support the family of companies
Graphic & Creative Design:
Support the business by building compelling graphics and supporting content for a variety of applications Design all graphic elements for the Tech24 family of brands in both electronic and print format including but not limited to sell sheets, brochures, planogram design, trade show material, signage, mailers, social banners, and digital advertising. Design & manage customer e-newsletters and customer communication emails
Deliver best-in-class creative support for identified campaigns
Help maintain and apply the official brand style guide Website Content & Maintenance Maintain and update websites built on WordPress and other content management systems. This includes uploading blog posts, refreshing site content, and ensuring functionality. Plan & apply SEO and UX best practices to improve overall site performance and enhance the user experience.
Utilize Google Analytics 4 (GA4) and Google Search Console Local Business Listing Management Manage local business listings across the platform – Google Business, Bing, Yelp, etc. Education/Experience Bachelor’s degree (B.S.) from four-year college or university in related field required; and 5-7 years of experience in marketing, PR, design, or a related field required.
Experience in design programs Adobe Creative Suite
Experience in Salesforce Skillset Requirements Proven success designing and executing marketing and communications strategies and campaigns.
Experience with the Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
Effective time management and organizational skills
Work independently as well as in a team environment
Flexible and maintains composure as demands change
Handle multiple projects simultaneously within established time constraints
Excellent verbal and written communication skills and editing skills. Excellent attention to detail and grammatical skills.
Excellent interpersonal skills
Strong attention to detail
Proficient computer skills, including experience with Microsoft Office Suite Travel Requirements Limited travel required for events or conferences.
Benefits Include:
Medical, vision, and dental insurance and short-term disability plans
Company paid long term disability and life insurance
Paid time off and paid holidays including your birthday
401(k) retirement savings plan WITH Company MATCH and immediate VESTING Tech24 is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.
