Marketing Specialist, Latino-Caribbean Market Position Available In Passaic, New Jersey

Job Description:

Weee! is the largest and fastest-growing ethnic e-grocer in theUnited States, operating in one of the largest underservedcategories in retail with affordable access to exciting ethnicfood. By partnering with local suppliers, redesigning the valuechain and leveraging social buying, Weee! is reshaping the grocerybusiness entirely. You can read more about us on Business Insider,Reuters and TechCrunch. Weee! is headquartered in Fremont, CA, andis currently available coast to coast with exceptional growth (5xYoY) across geographies, categories and ethnicities. We have raised$800M in funding to date from leading investors including SoftbankVision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures,Goodwater Capital, XVC and iFly. The opportunity now is to join arocketship as we prepare for the next stage of growth, and aneventual public listing. This role is onsite 5 days a week inClifton, NJ About the

Role:

Weee! is seeking a dynamic andentrepreneurial Manager for the Colombian Market. This role isideal for a creative and resourceful individual who is passionateabout food, has a product mindset, and is eager to engage in avariety of exciting projects. If you miss the flavors in yourhometown and want to share them through your career, Weee! is theplace to fulfill your foodie aspirations. The manager of ourColombian Market is responsible for the overall strategy andexecution of product assortment, promotion, pricing, and placementacross all categories to drive market growth. The successfulcandidate will lead the Colombian category management and marketingteams. They will be empowering the Category team to own theirindividual categories, while at the same time enabling theMarketing team to achieve key marketing metrics such as new useracquisition and active user engagement.

Responsibilities:

Identifytarget audiences, positioning and messaging to communicate valueproposition of the platform across offline and online channelsEnhance social media presence by cultivating owned media channel todrive awareness, create online communities and fuels leadgenerations by developing and executing impactful marketingcampaigns Own paid media strategies to drive e-commerce new useracquisition, including managing online-to-offline initiatives andapp acquisition campaigns Develop impactful content and creativesin alignment with content and design teams that resonates withtarget audience Support execution of a comprehensive marketing planaligned with the company’s goals and strategy identified by theMarket leader Collaborate with stakeholders from teams likemerchandising, product, design in creating brand awareness Trackthe weekly campaign performance to understand trends and identifyopportunities, forecast channel performance to support thedevelopment of future marketing strategies

Key Qualifications:

BAin marketing, Public Relations, Communications or related fields;equivalent work experience will also be considered 2 years ofexperience in managing social media campaigns (WhatsApp, Instagram,TikTok, etc) and digital media targeting diverse users Experiencein designing and creating content and creatives to engage with theaudience and align brand messaging across media channels Experienceoptimizing digital marketing channels to achieve sales andacquisition metrics (e.g. cost per order/new customer) Demonstrableexperience in marketing research, analytics and tools to assessperformance Proven capability to leverage data to drive businessdecisions & marketing optimization Well-organized anddetail-oriented Collaborative team player and with strong problemsolving abilities Self-motivated, curious and adaptable to a fastpaced, evolving environment Excellent written and verbalcommunication skills in English and Latino-Caribbean SpanishPassion for food and deep understanding of Latino-Caribbeanculture, food, and nuances within Latino-Caribbean and other Latinocommunities in the US. Benefits Comprehensive health insurancepackage, including medical, dental, and vision. PPO/HMO packages401k, 4% company match Equity and Bonus Vacation, sick and holidaytime off Monthly mobile stipend Monthly Weee! Points creditsCompensation Range The US base salary range for this full-timeposition is $62,000-72,000 This role may be eligible todiscretionary bonus, incentives and benefits Our salary ranges aredetermined by role, level, and location The range displayed on eachjob posting reflects the minimum and maximum base salary for newhires for the position across all US locations. Within the range,individual pay is determined by multiple factors like job-relatedskills, experience and work locations. Your recruiter can sharemore about the specific salary range during the hiring process.

Please note that the compensation details listed in US rolepostings reflect the base salary only, and do not include anyvariable compensation elements. Weee! is an equal opportunityemployer welcoming all qualified applicants regardless of race,color, religion, sex, sexual orientation, gender identity, nationalorigin, disability status, protected veteran status or any otherbasis prohibited by law. Discrimination or harassment of any kindis not tolerated at Weee!