Marketing Analytics Specialist Position Available In Allegheny, Pennsylvania

Marketing Analytics Specialist 4.5 4.5 out of 5 stars Pittsburgh, PA 15214 • Hybrid work Shape the future of marketing with Pipitone. For over 30 years, we’ve been at the forefront of delivering innovative marketing solutions. Join our team as a Marketing Analytics Specialist and bring your expertise in data analysis, performance tracking, and campaign optimization to a role that drives real results for our clients. This is more than just a job. It’s an opportunity to champion innovation, refine skills, and thrive in a collaborative environment that values your contributions. What You’ll Do Data Analysis & Insights Uncover actionable insights by analyzing customer behaviors, user journeys, and conversion data. Optimize campaign performance across SEM, paid social, DOOH, display, and traditional media while ensuring budget efficiency. Partner with client teams, web developers, and strategists to meet analytics goals, aligning data strategies with business objectives. Build and maintain dynamic dashboards and reports that deliver clear, actionable performance insights to stakeholders. Dig deep into navigation paths and referral sources to identify trends, calculate ROAS, and provide optimization recommendations. Proactively identify and troubleshoot data spikes and reporting anomalies to ensure deliverables meet quality standards. Data Collection & Tracking Collaborate with teams to develop Key Performance Indicators (KPIs) that align with marketing and client business objectives. Implement, fine-tune, and optimize analytics platforms, including Google Analytics, Power BI, and Matomo. Validate accurate data tracking using GTM, debugging tools, and HTML tags to ensure clean, reliable data. Define and refine customer segments, enabling targeted marketing that resonates. Oversee and deliver analytics projects on time, ensuring adherence to scope and budget expectations. What Sets You Apart Bachelor’s degree in Marketing Technology, Computer Information Systems, Marketing, or a related field. At least 3 years of proven experience in marketing data analysis, preferably in an advertising agency. Expertise in A/B testing, tracking, tagging, and reporting. An innovative, problem-solving mindset with a passion for using data to drive decisions. The Perks of Being Part of Pipitone We know that great people drive great results, so we’ve designed a benefits package to support your growth, work-life balance, and success.

Competitive Salary :

$60,000-$70,000 (depending on experience).

Benefits That Matter :

Industry-leading medical, dental, and vision insurance with generous employer contributions.

Flexible Work Environment :

Work in a hybrid setting, balancing remote flexibility with a vibrant office culture in Pittsburgh, PA. Planning for

Your Future :

401(k) with company support and a profit-sharing plan to celebrate success together. Commitment to

Development :

Company-sponsored professional development opportunities.

Relaxed & Supportive Setting :

Enjoy flexible work hours, a comfortable modern office, snacks, free parking, and a relaxed dress code. Why Pipitone? At Pipitone, great is never an accident. It’s the result of high intention, skillful execution, and the vision to turn challenges into opportunities. When you join us, you’re not just taking on a job; you’re joining a team united in creativity, innovation, and purpose. Are you ready to make your mark? Be part of a company that values excellence and celebrates milestones together. and start rewriting the future of marketing analytics with Pipitone. Let’s shape the future together.