Social Media / TikTok Specialist Position Available In Western Connecticut, Connecticut
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Job Description
Social Media / TikTok Specialist PTRN New Canaan, CT 06840 • Hybrid work
Job Title:
TikTok & Social Media Specialist Location:
New York Tri-State Area (In-person 1x/week in New Canaan, CT)
Position Type:
Part-time, hybrid. Remote with required 1 in-person filming day weekly in New Canaan, CT. About the
Role:
PTRN is looking for a creative, social media-savvy, and self-motivated TikTok & Social Media Specialist to manage and grow the personal TikTok, Instagram, and Facebook presence of one of our beauty brands and its founder. This is a unique opportunity to work closely with a dynamic beauty industry leader and help shape a personal brand across multiple platforms. This role is perfect for someone who lives and breathes short-form video content, understands the nuances of personal branding, and is comfortable collaborating 1:1 with a founder to ideate, film, post, and manage content across TikTok, Instagram, and Facebook. You’ll be responsible for developing content ideas, filming weekly, posting consistently, engaging with followers, and tracking performance.
Key Responsibilities:
Strategically grow the founder’s personal TikTok, Instagram, and Facebook accounts with engaging, consistent content Develop creative short-form video and photo concepts tailored to the founder’s voice, aesthetic, and lifestyle Film, produce, and edit short- and long-form videos (in-person filming 1x/week in New Canaan, CT) Execute TikTok Lives, including setup, moderating, and participating on camera as needed Stay up to date on trends, platform updates, and best practices across TikTok, Instagram, and Facebook Manage a content calendar and posting schedule to ensure timely, optimized content across platforms Write engaging captions and manage light community engagement (comments, DMs, etc.) Monitor content performance and provide insights to inform future strategy Collaborate closely with the founder to reflect her voice, values, and overall brand identity
Must-Have Qualifications:
Located in the New York tri-state area with ability to be in New Canaan, CT weekly Deep knowledge of TikTok, Instagram, and Facebook—including their algorithms, editing tools, and content styles Comfortable being on-camera as needed and working solo with the brand founder Proficient in filming, editing apps like CapCut, Canva and IG Edits, and social media management tools like Later Creative, proactive, and able to ideate, produce, and edit content independently Strong communication and organizational skills Passion for storytelling, lifestyle, and beauty Bonus if you: Have past experience growing personal or brand accounts on TikTok, Instagram, and/or Facebook Have worked in beauty, lifestyle, or influencer content creation Understand how to build a consistent presence across platforms that blends personal and professional branding
Job Type:
Part-time Pay:
$25.00 – $35.00 per hour Expected hours: 10 – 15 per week
Schedule:
Choose your own hours
Work Location:
Hybrid remote in New Canaan, CT 06840