Mobile Sauna Activations Manager Position Available In Buncombe, North Carolina

Mobile Sauna Activations Manager Sauna House Asheville, NC Job Details Full-time $56,000 – $62,000 a year 11 hours ago Qualifications Mid-level 3 years Canva Project management Team management Event marketing Communication skills Marketing Full Job Description Mobile Activations Manager (SP MGMT)

Location :

Asheville, NC (Travel-based role; regional travel focus) Reports to :

VP of Operations Department :

Operations & Experiential Marketing About Sauna House Sauna House is reimagining how the world experiences sauna bathing. With a mission to improve the physical and mental well-being of the world, we design, build, and operate industry-leading contrast therapy facilities—both corporately and through a growing franchise network. Our ecosystem also includes the design and manufacture of high-quality sauna rooms and an ever-increasing line of bathing goods and wellness consumables. Position Summary The Mobile Activations Manager will lead the strategy, planning, and execution of our mobile sauna fleet as an ongoing brand marketing channel. This role is responsible for activating events and partnerships across Sauna House communities and at large-scale national gatherings. It combines event production, grassroots marketing, brand collaboration, and hands-on operations into a single, high-impact position. This is a travel-heavy role, with a focus on regional activation near current and future Sauna House markets. You will be the face of the brand in many settings — showing up with energy, care, and creativity to build deeper community connections.

Core Responsibilities:

Mobile Sauna Operations & Care Manage 3 mobile sauna units, ensuring regular maintenance, repairs, and presentation are up to brand standards. Own equipment setup, teardown, and transport logistics (including trailering, storage coordination, and vehicle care). You will be asked to drive a truck and trailer. Develop systems for fleet scheduling, inspections, and inventory management of mobile sauna gear and supplies. Event Activation & Planning Plan and execute regular pop-ups, gatherings, and experiences in Sauna House communities (e.g., Asheville, Charlotte, Durham, and other operational markets). Scout and confirm locations, permits, partnerships, and setup requirements for each activation. Ensure all events deliver a premium, safe, and on-brand guest experience. National Outreach & Festival Collaboration Proactively identify and pitch partnership opportunities with festivals, cultural events, and wellness gatherings across the U.S. Work with event organizers, sponsors, and vendors to position Sauna House as a unique and memorable experiential activation. Coordinate long-lead travel planning, site logistics, and staffing for large-scale events. Community Engagement & Brand Collaboration Cultivate relationships with local businesses, wellness brands, artists, and cultural leaders in target regions. Work closely with Sauna House’s marketing team to align messaging, giveaways, co-branded events, and social content capture. Be a local ambassador who creates organic moments of buzz and delight. Content Creation & Storytelling Capture photos, video, and guest stories during activations to feed Sauna House’s content pipeline. Partner with in-house and freelance creators to document and share each activation. Organize and archive content for internal storytelling, recaps, and future campaign use. Budget & Schedule Management Manage activation budgets, price and sell private events to businesses, and mileage/expense tracking. Maintain a calendar of upcoming events, travel windows, and team availability. Ensure all projects remain within budget and deadlines. QualificationsRequired 3+ years of experience in event production, experiential marketing, hospitality activations, or similar hands-on brand roles. Comfortable with regional travel (2-3 weeks per month), driving trailers, and being on the road frequently. Strong project management and communication skills; highly autonomous and organized. Excellent with people—charismatic, kind, reliable, and a natural community builder. Capable of light equipment maintenance, site setup, and physical labor. Preferred Prior experience with wellness, lifestyle, or hospitality brands. Background in experiential brand marketing, festival activations, or mobile retail/hospitality. Familiarity with creative tools like Canva, Instagram, or simple editing tools. Success Looks Like Building regional brand love and community engagement around Sauna House locations. Expanding brand awareness at a national level through key strategic events. Delivering immersive, joyful, and visually stunning activations that inspire people to discover our bathhouses. Creating new collaborative opportunities that help Sauna House grow and deepen its mission.

Job Type:

Full-time Pay:

$56,000.00 – $62,000.00 per year

Work Location:

On the road