Copywriter
Quick Facts
Median Salary$80,832
Most Common EducationBachelor's degree
Projected 10-Year Growth-6.67%
Assessment MatchTake the Assessment
What They Do
A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
Core Tasks:
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
What to expect as a Copywriter
1Earn a Bachelor's degree
50% of people achieve this level of education.
2Gain skills and experience
See Copywriter related courses on Tallo
3Land a job
534 openings for Copywriters
Career Progression
in United States (Nation)
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