Marketing Automation Manager
Quick Facts
Median Salary$137,490
Most Common EducationBachelor's degree
Projected 10-Year Growth+10.72%
Assessment MatchTake the Assessment
What They Do
A Marketing Automation Manager optimizes marketing automation through email, content, and social channels for a company. Oversees marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies areas for improvement. Reviews existing marketing campaigns and automates where appropriate.
Core Tasks:
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
What to expect as a Marketing Automation Manager
1Earn a Bachelor's degree
47% of people achieve this level of education.
2Gain skills and experience
See Marketing Automation Manager related courses on Tallo
3Land a job
85 openings for Marketing Automation Managers
Career Progression
in United States (Nation)
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