Media Planner / Buyer
Quick Facts
Median Salary$86,888
Most Common EducationBachelor's degree
Projected 10-Year Growth-2.55%
Assessment MatchTake the Assessment
What They Do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Core Tasks:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Write press releases or other media communications to promote clients.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Prepare or deliver speeches to further public relations objectives.
What to expect as a Media Planner / Buyer
1Earn a Bachelor's degree
49% of people achieve this level of education.
2Gain skills and experience
See Media Planner / Buyer related courses on Tallo
3Land a job
458 openings for Media Planners / Buyers
Career Progression
in United States (Nation)
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