Product Line Manager
Quick Facts
Median Salary$160,994
Most Common EducationBachelor's degree
Projected 10-Year Growth+3.88%
Assessment MatchTake the Assessment
What They Do
A Product Line Manager manages specific products to ensure that their success is in line with the organization's expectations. Will work to increase profitability of existing products, while also helping to develop new products. Works across all departments of an organization, including sales, operations, engineering, marketing, and manufacturing.
Core Tasks:
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
What to expect as a Product Line Manager
1Earn a Bachelor's degree
80% of people achieve this level of education.
2Gain skills and experience
See Product Line Manager related courses on Tallo
3Land a job
393 openings for Product Line Managers
Career Progression
in United States (Nation)
The career progression is an interactive way to explore careers related to Product Line Manager. Click on each career to see its associated salary, job availability, skills, and more.