Courses

Learn how to manage your manager. In this course, adapted from the podcast How to Be Awesome at Your Job, Mary Abbajay explains how to build a good relationship with your boss.

Learn how to create and manage apps with SCCM and prepare for Microsoft certification exam 70-703. See how to deploy apps using PowerShell scripts, and deploy App-V virtual apps.

Great leadership doesn't happen by chance—it happens by design. This course helps you create and evolve a personalized leadership checklist that keeps you focused on what matters most. You'll learn the core components of an effective checklist, from daily practices to strategic responsibilities, and how to structure them for clarity and action. Through practical tools, case examples, and hands-on activities, you'll build a Version 1 of your leadership checklist, test it against real challenges, and refine it as your role evolves.

Looking for a consistent and reliable way to install Windows applications? Learn about the Chocolatey package manager.

Professional Diploma in Advertising and Advertising Management by MTF Institute What you'll learn: Introduction to advertising and its essence, and its typesAdvertising strategiesMethods of advertising budget planningHow to evaluate the effectiveness of advertWhat is media planning, its tasks, stages and instrumentsisingPsychological impact of advertising, advertising modelsTrends in advertisingTypes of advertising agencies Welcome to course: Advertising & Advertising Management by MTFInstitute Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students. You will know about: what is advertising, direct and indirect advertising; advertising strategy, types of advertising strategies; how to plan advertising budget, methods of formation adv budget, instruction with an example how to create the budget; components of efficiency to evaluate the advertising, approaches; what is media planning, its instruments, types, tasks and stages; psychological impact of adv, adv trends and models; what is advertising agency, its functions, structure and types Advertising:Advertising is a form of communication that aims to promote or sell a product, service, or idea. Its purpose is to reach and persuade a target audience through various channels and mediums. The ultimate goal is to create awareness, generate interest, and influence consumer behavior. Advertisements can take many forms, including print ads, radio and TV commercials, online banners, social media posts, billboards, and more. The key elements of advertising include a compelling message, a target audience, and the choice of appropriate media for distribution. Advertising Management:Advertising management involves planning, executing, and overseeing an organization's advertising activities. It is a strategic process that requires making decisions about various aspects of advertising campaigns to achieve specific marketing objectives. Key components of advertising management include: Strategic Planning: Identifying goals, target audiences, and the overall message to be conveyed. This phase involves market research and analysis to understand consumer behavior and market trends. Media Planning: Selecting the most effective channels and platforms to reach the target audience. This includes choosing between traditional media (TV, radio, print) and digital media (online ads, social media, email marketing). Creative Development: Crafting the content and visuals of the advertisements. This includes writing compelling copy, designing visuals, and ensuring consistency with the brand's messaging and identity. Budgeting: Allocating financial resources for advertising campaigns. This involves determining how much money to spend on each campaign and allocating funds to different media channels. Execution: Implementing the advertising plan, which includes negotiating with media outlets, launching campaigns, and monitoring their progress. Evaluation and Analysis: Assessing the effectiveness of advertising campaigns through various metrics and Key Performance Indicators (KPIs). This involves analyzing consumer response, sales data, and other relevant factors to measure the campaign's success. Adjustment and Optimization: Based on the evaluation, advertising management may involve making adjustments to future campaigns. This could include refining the target audience, adjusting messaging, or reallocating budget to more successful channels. Effective advertising management requires a combination of creativity, market knowledge, and analytical skills. It plays a critical role in helping organizations connect with their target audience, build brand awareness, and achieve marketing objectives. The field is dynamic, with professionals adapting to changes in consumer behavior, technology, and media trends to stay ahead in the competitive landscape.

This course focuses on understanding why managers are crucial to team success and the positive impact they can have. It covers recognizing both effective and ineffective management behaviors and highlights the unique value managers bring to their teams.

Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.

Learn how to transition from individual contributor to Manager and Leader with confidence! What you'll learn: Welcome to your career in management. But most important…Welcome to leadership. Even for the most gifted individuals, the process of becoming a leader is a rigorous and many times an exhausting journey. The rewards, however, can be enormous. I surveyed a group of managers across many disciplines and asked the question, “As a new manager, what do you wish you learned early in your career?” What follows in this course, is a result of the responses, as well as my personal experience coaching and mentoring new managers. I will open this course by asking you to be patient with yourself. You do not develop leadership skills overnight. It takes practice, it takes trying new things, it takes making mistakes. Yes, sometimes you will fail. That is ok. It is ok to acknowledge when something doesn’t work, it is ok to celebrate and build on your successes. I have broken this course into individual modules. These are small bite sized modules that you can view either one after the other, or one at a time as you drink your morning coffee. Feel free to jump around and view the modules that are of the most importance to you. Take what works, challenge what doesn’t, try new things. I’m excited to join you in this journey. It’s time to think about success. Let’s Get Started. Welcome to your career in management. But most important…Welcome to leadership. Why did you make this big move? To grow personally and professionally? To make a difference? To lead others to realize their success? All of the above?All this, and more! Even for the most gifted individuals, the process of becoming a leader is a rigorous and many times an exhausting journey. The rewards, however, can be enormous. I surveyed a group of managers across many disciplines and asked the question, “As a new manager, what do you wish you learned early in your career?” What follows in this course, is a result of the responses, as well as my personal experience coaching and mentoring new managers. I will begin by asking you to be patient with yourself. You do not develop leadership skills overnight. It takes practice, it takes trying new things, it takes making mistakes. Yes, sometimes you will fail. That is ok. It is ok to acknowledge when something doesn’t work, it is ok to celebrate and build on your successes. I have broken this course into individual modules. These are small bite sized modules that you can view either one after the other, or one at a time as you drink your morning coffee. Feel free to jump around and view the modules that are of the most importance to you. Take what works, challenge what doesn’t, try new things.The Chapters include:Introduction to ManagementDeveloping Your Leadership StyleLeadership ResponsibilitiesLeadership CommunicationTeam DevelopmentYour Growth and DevelopmentManagers Toolkit I’m excited to join you in this journey. It’s time to think about success. Let’s Get Started.

Today's digital advertisers require many skills to be successful: design, audience targeting, optimization, analysis, and more. Organic content channels are flooded and not reaching as many people as before, so paid advertising is an effective way to get your content to the top of people's feeds (and their minds). In this certification course, you'll learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more. Advertise at every stage of the buyer's journeyCreate digital advertising campaigns that convertEvaluate the performance of your digital advertising strategy

This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.

Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns. During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optimizing Google search campaigns. You'll dive into B2B marketing, lead generation, advertising strategies, audience targeting, and ad formats. Plus, you'll look at all major social media platforms, including LinkedIn, Facebook, and Instagram. You'll also learn about shopping campaigns on Google and influencer marketing fundamentals, including selecting, evaluating, and collaborating with influencers effectively. And you will learn about how digital advertising is evolving with generative AI. Through hands-on labs and real-world applications, you'll gain experience creating and optimizing campaigns using data-driven strategies. You will use tools like Shown.io and Facebook Ad Account to maximize return on investment (ROI). If you're keen to build high-performing ad campaigns that generate real results, ENROLL today!

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.

Explore cutting-edge research and insights on targeted advertising in this 1-hour 13-minute paper session presented by the Association for Computing Machinery (ACM). Delve into the latest advancements, strategies, and ethical considerations surrounding personalized marketing techniques. Gain valuable knowledge about data-driven approaches, consumer behavior analysis, and the impact of targeted advertising on various industries. Discover how emerging technologies and algorithms are shaping the future of digital marketing and learn about potential challenges and opportunities in this rapidly evolving field.

Explore the world of advertising technology and its implications in this 36-minute talk by Babur Kohy from Northern Virginia Community College. Delve into the intricacies of intent-based advertising, learn about tracking mechanisms on Android and iOS platforms, and discover mitigation strategies to protect your privacy. Gain awareness of the tools and virtual environment platforms used in the industry, and understand the importance of tracker detection through resources like Light Beam. Engage with thought-provoking questions and insights that will enhance your understanding of the complex relationship between technology, advertising, and personal data.

Learn the skills you need as a middle manager, including how to build strong hybrid teams, onboard new employees, conduct performance reviews and give feedback, develop OKRs to drive business alignment, trust your teams to do their best work, build visibility online as a remote leader, and communicate across cultures virtually. After completing this learning path, advance your skills with Manage Remote and Hybrid Teams as a Senior Manager.Build strong hybrid/remote teams.Onboard new employees effectively.Create OKRs that drive alignment, autonomy, and accountability.Communicate across cultures virtually.

Discover what it means to lead at a distance. As a new manager, learn how to run effective virtual and hybrid meetings, build a virtual team culture, communicate across cultures, whether working virtually or in person, and drive engagement, productivity, and growth. After completing this learning path, advance your skills with Manage Remote and Hybrid Teams as a Middle Manager.Discover what it means to lead at a distance.Drive engagement, productivity, and growth remotely.Run effective virtual and hybrid meetings.Communicate across cultures virtually.

As a senior manager, you're leading distributed teams remotely, in an office setting or both. In this learning path, you’ll learn how to plan for and embrace this new reality, including how to run collaborative hybrid teams, communicate across cultures and create great employee experiences, coach your people, and drive results and resolve conflict.Plan for the work-from-anywhere organization.Build a high-performance work culture.Communicate across cultures virtually.Drive results and resolve conflict.

Learn how to approach advertising and creative work as a marketer Executing an advertising campaign starts long before you make the campaign itself. You need to understand the aims of the campaign, the channels you can use to reach people, and how you are going to measure the outcome. On this two-week course, you’ll discover the process of creating an advertising campaign, from defining your campaign goals and understanding what you should promote in the ads, right through to measuring your success rates to help you improve. Understand customer segmentation You’ll delve into the key forms of advertising to help you answer the questions of who you are trying to reach, and where they are. From outdoor to digital, social media to TV, you’ll understand the best channels you should use to reach the people you’re keen to connect with. Develop an effective advertising strategy Once you have done the planning for your ads, you’ll examine the best ways to budget and track campaigns for effectiveness. You’ll learn how to create your ads, whether you’ll be putting them together or commissioning an agency to do the work for you. You’ll also understand what objectives and key performance indicators (KPIs) you should be using in your advertising strategy to ensure you can adapt your plan, learn more every week, and implement changes that improve your success rates. By the end of this course, you’ll have the knowledge to implement an effective advertising strategy that speaks directly to your customers. This course is designed for beginners who want to run their own advertising campaign. It will suit you if you deal with advertising as part of your job but you have never executed a campaign before.

Facebook Marketing: For Ecommerce Solutions , Fans to Sales, Ideas and Strategies of Promotions and Using Skills What you'll learn: Create and Manage Your Ads at FacebookConvert your Facebook fans into paying customersGrow your Facebook business page with RIGHT type of fansThe ability to manage and customize your page / post ContentsCreate a system to consistently generate hot leads from Facebook A comprehensive course to all who wish to know the mysteries and possibilities of Facebook in online promotion and advertising-funded, as well as promotion through publishing in Facebook groups and also through live video broadcast and send messages directly through the new promotion of the Facebook service session start by concrete examples of the shops and businesses and offices, electronic stores and ways of promoting and publicizing the products and the delivery of services to the different and multiple slides, each according to its competence with a detailed explanation of the categories and Interests .. session is a collection of practical experience and realism registered are adding a large number of Sections from time to time to deliver the picture and simplify things to all who wish to be a pioneer in the field of e-marketing and making the most of Facebook possibilities enormous .. it also helps those who wish to reap money from the Internet and profit through Facebook to do so and himself .. topics are many and multi-divided into a number of interesting units we offer in your hands .. with wishes All of success