Courses

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvement, build community, or establish and maintain brand identity. With thoughtful planning, these coordinated, persuasive messaging programs can also be deployed to solve communication problems for a brand or organization. In this specialization you will learn how to plan, implement, and evaluate integrated communication campaigns for your own organization or business. This is the “quick and dirty” version of communication campaign planning. You will become familiar with strategies and tools to organize advertising and public relations campaigns to communicate with target audiences about your company. You will emerge from this specialization with a communication campaign plan for your organization, including objectives, strategies, and tactics.

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!

Use this powerful Marketing Cloud tool to automate and optimize customer interactions.Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.Get started with the Journey Builder app.Create and send a single message using Journey Builder.Plan, build, and launch a welcome campaign in Journey Builder.Identify the most effective journey for your customers with Path Optimizer.Improve your journey campaigns and measure their performance.Build engaging journeys for each stage in the customer lifecycle.Explore ready-made Journey Builder activities and build custom activities.

Learn Programmatic Advertising with complete step by step tutorial for DoubleClick campaign manager What you'll learn: CM360 - DoubleClick Campaign Manager 360 (DCM)Basic understanding of CM360How does CM360 fit in Programmatic Advertising setupBenefits of using CM360Trafficking workflow in CM360How to create Advertiser, Campaign, Site, Placement, Ads and upload creativesHow to setup floodlight tags and create Remarketing Ads In this course you will know:1. Complete understanding of CM360 2. Uses and benefits of CM3603. How it fits in programmatic ecosystem4. Trafficking workflow5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives6. How to setup floodlight configuration7. How to create Remarketing campaigns This course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign Manager CM360 is one of the most used Ad Server and used by likes of Apple, Amazon and Disney By learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions - both strategic roles and operations. In this course I will create campaigns with one hypothetical client - eToroI will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this tool Here is the agenda of the course:Video 1 : Introduction to CM360Video 2: Platform Walkthrough of the UIVideo 3: Trafficking workflow in CM360Video 4: Create an advertiserVideo 5: Create a campaignVideo 6: Create PlacementsVideo 7: Upload creatives in the advertiserVideo 8: Download Tags in different formats for both tracking Ads and standard AdsVideo 9: Floodlight configuration in CM360 and how to generate conversion pixelsVideo 10: Create Audiences and create remarketing Ads using the Audiences

Communications 102: Interpersonal Communications has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging communications topics simple, and an excellent resource for getting a head start on your degree.

Learn how to manage your manager. In this course, adapted from the podcast How to Be Awesome at Your Job, Mary Abbajay explains how to build a good relationship with your boss.

Learn how to create and manage apps with SCCM and prepare for Microsoft certification exam 70-703. See how to deploy apps using PowerShell scripts, and deploy App-V virtual apps.

Build your product management and communication skills. Learn how to communicate better with your product team, senior leaders, company partners, and customers.

Improve Your Management Style With Better Communication! What you'll learn: Choose the right people for the job or team based on their natural strengths and weaknesses.Paire the right people with one another to form the most effective team possible.Motivate and inspire people by speaking the right benefit language they will both understand and respond to.Apologize, say thank you, and show respect in other peoples’ language rather than your own language, which helps to stimulate more right-brain activity. This course covers the basics of using Style-Stepping to avoid conflict, build powerful teams, and inspire others with the right benefit language. The customer learns how to shift his or her language to meet that of the person with whom she or he is communicating, facilitating a deeper, speedier connection, leading to a more profound understanding and synergy among all team members, increasing production and decreasing time spent on conflict resolution.You’ll learn how to:More effectively choose the right people for the job or team based on their natural strengths and weaknesses, and pair the right people with one another to form the most effective team possible.Apologize, say thank you,and show respect in other peoples’ language rather than your own language, which helps stimulate more right-brain activity, and ensure others hear and understand some of the most important messages you will ever send.Motivate and Inspire people by speaking the right benefit language they will both understand and respond to, while teaching people in their preferred learning style—increasing the likelihood they will both understand and follow instructions.This course is designed for:- Mid-Management Training - Comprehensive Executive TrainingDan O'Connor has been delivering tactical communication programs to businesses, governmental entities and individuals for over 15 years. The results from Dan's online communication training program and YouTube training videos are measurable in the responses of students and subscribers that he has helped create a personal compass for both personal and professional growth. One of the key aspects of his success is the emphasis on practical, day­-to­-day communication solutions for the stressful situations with which we all live.

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. In our fast-paced and interconnected world, the ability to convey messages with impact is more critical than ever. Whether you're a seasoned communication professional looking to refine your skills or someone entirely new to the field, this course is designed to empower you with the knowledge and tools you need to create compelling campaigns and assess their effectiveness.

Learn how to implement an Abandoned Cart Email Campaign using Google Tag Manager and Klaviyo in this 20-minute tutorial. Discover the step-by-step process of tracking user actions, including identifying users, firing events at checkout and confirmation pages. Master the techniques to build an effective abandoned cart email sequence in Klaviyo, enhancing your e-commerce strategy. Gain practical insights on using custom listeners, testing your implementation, and leveraging tools like Drip and Vero for advanced email marketing campaigns.

Powerful Communication Techniques to better Delegate, Communicate Decisions, Change Resistance, Say No, Admit Mistakes What you'll learn: Know and understand what the Sweet Spot for Employee Achievement isUnderstand the Influence of Positive Communication on Employee PerformanceKnow How to Create a Secure Base for High Employee PerformanceUnderstand How to become more successful through Effective Management DelegationKnow what and How to Communicate when you Delegate (Delegation Conversation Technique)Know and Understand the Different Levels of Freedom you can give when you DelegateKnow How to Create Commitment when you DelegateUnderstand How to effectively communicate (difficult) DecisionsKnow what and How to Communicate when you announce a (difficult) Decision (Decision Conversation Technique)Be able to Avoid and Overcome Employee ResistanceKnow How and What to Communicate to Bend Employee Resistance (Employee Resistance Conversation Technique)Understand Why and How to say ”No” to better Control Time and PrioritiesKnow How and what to say when you say “No” (Saying NO Conversation Technique)Understand the Importance of being Able to admit your MistakesKnow How and What to Say when you Admit a Mistake (Admitting a Mistake Conversation Technique) Are you seeing one or more of these things in your department or company?Missed deadlines, tasks not accomplished, gossiping and rumors, lower morale, reduced efficiency or productivity, or high employee turnover. Chances are that you, as a manager, are unknowingly an important contributor to this. The top reasons why people do not like their jobs are all communication skills related.The biggest issue, a lack of direction from management, followed by poor communication skills overall, and constant change that is not well-communicated. (Source: 2014 survey Aboutcom)So not communicating effectively as a manager or leader comes at a big cost.But the good news is that you can learn to become better at this.In this comprehensive online management communication skills course, which you can follow at your own pace, I will provide you with the knowledge, the tools, and techniques to become more successful at communicating as a manager. The problem is that communication skills for managers and leaders are different from communication skills for the average person in the street.And most of us have never been properly trained for this.By improving your management communication skills at work, you increase your ability to achieve success, to have your successes noted, and to get yourself those promotions you deserve.Learn in this course how to engage in clear, positive, interpersonal communication to convey information, ideas, and feelings better.Discover how to choose and use the most appropriate words and tone for every business interaction. Adopt the right mindset for success. And take specific action steps to enable others to receive your messages positively. We’re going to look at:Know and Understand what the Sweet Spot for Employee Achievement isUnderstand the Influence of Positive Communication on Employee PerformanceKnow how to Create a Secure Base for High Employee PerformanceUnderstand How to Become more Successful through Effective Management DelegationKnow What and How to Communicate when you Delegate (Delegation Conversation Technique)Know and Understand the Different Levels of Freedom you can give when you DelegateKnow How to Create Commitment when you DelegateUnderstand How to Effectively Communicate (difficult) DecisionsKnow What and How to Communicate when you announce a (difficult) DecisionBe able to Avoid and Overcome Employee ResistanceKnow How and What to Communicate to Bend Employee ResistanceUnderstand Why and How to say NO to better Control Time and PrioritiesKnow How and What to say when you say NOUnderstand the Importance of being Able to Admit your MistakesKnow How and What to Say when you Admit a Mistake (Admitting a Mistake Conversation Technique)Whether you are a new manager or you are simply looking to improve your leadership skills, most sources will tell you that the most important skill all managers need is good executive/management communication. Your ability to communicate better can make or break your career. I experienced communication difficulties with my first management job. I started out as a manager working with my former peers who were all much older and more experienced than me. I didn’t know what to say or how to delegate, how to communicate decisions, how to say ‘No’ or how to admit mistakes. I needed to step up my game and so studied and researched how to do this. And I discovered the communication techniques that made my life as a manager much easier. All that experience, knowledge, and information I have now put into this comprehensive and easy-to-follow management communication program.During the course, I will tell you exactly how to use different communication techniques and structures to become a better communicator and to achieve better results. After you have finished a specific module you can immediately apply it in practice, the same day, literally.If you start to apply these communication skills and techniques on a regular basis, then you will make them your own and become better at them. You’ll start to become a leader who is getting things done easier than before. You will feel more confident and create more success because you have the skills and techniques to get your messages across. And this will not go unnoticed in the company.As mentioned before, these communication skills helped me a lot also in communicating with the employees I have managed over the last two decades. I have had several different management and leadership positions with several teams, within a very competitive IT market. My goal is to help current and or new managers like you to become more successful and effective in their management/ leadership jobs, in ways that benefit both the organization and employees.Talking about benefits, how will you benefit from this course?If you implement the things you learn in this course this will lead to: More personal confidencethrough improved communication skillsBeing seen as a more courageous and authoritative manager or leader Being seen as a clear and transparent manager with great communication and management skillsBetter collaboration and interpersonal communication with your employeesBetter employee alignmentthrough more effective managerial communication skillsImproved staff morale because they know what's expected and going on Improvements in efficiency/productivity through mastering communication Higher employee satisfactionthrough positive and interpersonal communicationMore loyal employees because you communicate like a great managerI’ve trained more than 15.000’s of managers and upcoming managers, in workshops, one-on-one meetings, and on the internet. People say things like:"This course was full of extremely useful information that I plan to incorporate it daily in my job and outside of my job as well. The information was clearly outlined and logically structured. The instructor was also very motivated about the topic and I look forward to going through his additional coaching course. I'd like to thank him for putting out this information as it will be extremely helpful in my future." - Gary G."This is a very practical and valuable course for anyone who is trying to improve their leadership and employee management skills. The lessons, concepts are clear and well presented. Highly recommended." - Alex A"It is easy to follow and understand. Clear and concise. Actually, I already got some ideas forming in my mind and I know it will really help with our business and team." - April V. This course is like a “management workshop.” We will walk through a step-by-step process, giving you high-quality successful communication skills and techniques. I have compressed all the knowledge into easy-to-apply steps. Thank you so much for your interest in this course. I hope you’re as excited as I am and, with our thirty-day 100% money-back guarantee, there’s no reason to hesitate.Click the enroll button right now and we’ll see you in lesson one to start learning about the 10 Biggest and most important communication mistakes managers make!Start today!LET YOUR LEADERSHIP FLOURISH!!

This training course helps managerial employees and supervisors better understand the importance of communication skills in management and improve their own communication skills. You can assign these professional development lessons to your employees at any time that's convenient.

Modern leaders know that communication is a powerful tool of engagement, inspiration, psychological safety, compassion, storytelling, authenticity, and calm in complex, dynamic situations. In this learning path, senior managers will learn critical communication skills to lead the modern organization.Engage and inspire your people.Facilitate psychologically safe conversations.Navigate tough leadership situations.Elicit honest, authentic feedback.

Learn the skills you need as a middle manager, including how to apply critical thinking to communication, balance verbal and nonverbal communication, influence across the organization, communicate with clarity, and have difficult conversations fearlessly. After completing this learning path, advance your skills with Communication Skills for Senior Managers.Demonstrate nonverbal communication in context.Influence effectively across the organization.Practice communicating with clarity.Navigate difficult conversations fearlessly.

Learn the skills you need as an aspiring manager, including how to listen effectively, write clear business communications, persuade others, resolve conflicts, and communicate with confidence to accelerate your career. After completing this learning path, advance your skills with Communication Skills for New Managers.Practice effective interpersonal communication.Write clear business communication, including email.Communicate with confidence and skills to persuade.Resolve conflicts that arise at work.

Communication is critical to effective management. Learn the skills you need to succeed as a new manager, including how to develop a manager's mindset, foster authenticity and inclusivity, inspire trust and action, encourage input and feedback, and practice active listening. After completing this learning path, advance your skills with Communication Skills for Middle Managers.Build inclusive communication skills.Engage effectively with executives.Practice active listening.Demonstrate emotional intelligence through communication.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

Communications 301: Diversity & Intercultural Communication has been evaluated and recommended for 3 semester hours at the lower level and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging communications topics simple, and an excellent resource for getting a head start on your degree.

Great leadership doesn't happen by chance—it happens by design. This course helps you create and evolve a personalized leadership checklist that keeps you focused on what matters most. You'll learn the core components of an effective checklist, from daily practices to strategic responsibilities, and how to structure them for clarity and action. Through practical tools, case examples, and hands-on activities, you'll build a Version 1 of your leadership checklist, test it against real challenges, and refine it as your role evolves.