Courses

The course includes fundamental knowledge and skills an artisan needs to convert its craftsmanship from an amateur to business level. This course was delivered in the framework of the My Armenia Program of Smithsonian Institution between 2016-2020. The course includes following modules: Costing Pricing Marketing Export Business registration. Some parts of this course are aimed at Armenian audience, laws and procedures.

Explore the fundamentals of business development in this 38-minute video lecture from NPTEL-NOC IITM. Gain insights into the domains of business development, the business development process, and strategy. Learn about the course themes, structure, and unique features while developing capabilities in this field. Understand the distinctions between sales, marketing, and business development, as well as various types of businesses. Delve into the selling process, marketing process, and business development process, and discover the responsibilities associated with business development roles. By the end of this lecture, acquire a comprehensive understanding of business development strategies and their implementation in real-world scenarios.

Preparing a Business Plan. Performing Key Analyses. Preparing for Implementation What you'll learn: The four key elements of a business planPreparation steps in developing a business planGuidelines for creating an effective business planDifferent parts of a business planThe results of an internal analysis and the business planConducting an external analysis for business planningMarket influences that may affect your business planHow a SWOT analysis affects a business planConnection between planning, implementation, and control in business planningCoordinate the implementation of a business planUse action planning to facilitate the implementation of a business planWays to build support for implementation of a business planCreate a reporting structure and the business planComponents of a business plan-modification process Welcome to the Business Planning Series! You will learn here how to prepare a Business Plan, perform Key Analyses for Business Planning and how to Prepare the Implementation of a Business Plan.Preparing a Business PlanConsider three people in three very different business situations. Harriet manages a long-established sporting goods chain that wants to expand into new markets but lacks capital. Evan has big plans for his IT startup but hasn't yet attracted the investment he needs.Laura heads a hardware retailer's Marketing Department, which is in need of a change of direction. The one thing they all have in common is they would benefit from creating a business plan.With a business plan, Harriet should be able to persuade her company's bank to approve a loan that will enable her operation to grow. Similarly, Evan could use a business plan to persuade investors to get on board.And Laura could use a plan to persuade senior management to allow her to overhaul the department, making it more effective. In each instance, an effective business plan can contribute toward making the business prosper.There are many important reasons to create a business plan. If your business is just starting out, business plans can help you attract investors. For new and established businesses alike, business plans map out how they'll negotiate opportunities and challenges.At a departmental level, business plans are developed to address medium-term planning needs and to secure approval and resources from senior management for new ideas and initiatives.This course will help you develop your own business plan. It starts with an introduction to business plans that illustrates the benefits of business planning and describes the main elements of a plan.It continues on to discuss the six preparatory steps you should take before developing a business plan and provide examples of each of these steps. And finally, it details how you can create your own plan by following a number of key guidelines.Performing Key AnalysesOrganizations have always had to plan for the future. Currently, however, the ability to develop and implement strategic plans is more important than ever. Managers need to look at the big picture to better understand what will and won't work for their companies. They must determine where potential obstacles might exist, and how a proposed initiative – no matter how big or small – would support a company's vision and objectives.Say you want to plan your department's future activities to support your organization's strategic objectives. What would a good business plan look like? It should include a thorough review of the internal and external environment to determine how your idea fits in the business and market contexts.An internal analysis examines your organization's strengths and weaknesses. An external analysis tries to anticipate opportunities and threats in the political, economic, societal, and technological environment – for instance, a PEST analysis. You need to conduct internal and external analyses regularly. This will help promote creativity, uncover opportunities and challenges, and ensure a more effective review process.This course looks at how to use internal and external analyses of your company to guide you in developing business plans. An internal analysis involves assessing your company's market strategy and resources, evaluating organization and management strategy, and evaluating your organization's financial position. You'll then learn about the factors to consider when analyzing your external environment. This includes a PEST analysis and scenario planning. You'll then learn how to conduct a SWOT analysis of your organization's strengths, weaknesses, opportunities, and threats.Preparing for ImplementationAs a manager, you'll probably need to create business plans from time to time. For example, you may want to set out the strategies your department will follow for the next 12 months.Or you might need to develop a plan for a new product, service, or process. Although creating a successful business plan is a significant achievement, implementing it effectively is not without its challenges.Implementing a business plan requires the development of action plans. It also involves assigning responsibility for carrying out the necessary actions to individual employees and departments.You should review and evaluate the results achieved on an ongoing basis. If things go wrong and you don't get the expected results, it's important to be able to modify your plans and take corrective action to get back on track.In this course, you'll learn how to coordinate and manage all implementation-related activities in an effective way. You'll discover how to develop action plans to help you implement your strategies and ideas.And you'll find out how to ensure your implementation efforts can be supported in your organization. You'll also determine how to create a reporting system to help you monitor progress, how to control and modify your action plans, and how to assess the resulting outcomes.After taking this course, you should be in a better position to implement your business plans effectively. This can help you achieve your own goals as a manager – as well as support your organization's strategic objectives.That’s it! Now go ahead and hit that “Take this course!” button and see you on the inside!

Learn how to build a comprehensive business directory website using Joomla in this 90-minute tutorial. Master the process of installing Joomla, understanding module positions, and working with extensions. Explore the RSDirectory component to create categories, custom forms, and credit packages for users. Develop essential features such as search options, frontend menus, and listing management. Enhance your site with a carousel slider, popular entries section, and top-rated listings. Gain practical skills in automating new listings, showcasing product options, and implementing user-friendly frontend functionalities. By the end of this tutorial, you'll have the knowledge to create a professional business directory website and become proficient in Joomla web design without coding expertise.

Train your company's employees in business development with this comprehensive online course. These engaging lessons show your employees how to apply the foundations of business development, use sales strategies and perform a variety of marketing tactics.

Learn what business development is, where it fits into your organizational strategy, how to set up and manage a BD team, and how to scale it within your organization.

Learn 3 key business strategy tools. Improve your business innovation skills and drive profitable business development. What you'll learn: Find ways to stand out from your competitors by differentiating better than themPlay to your strengths and confidently identify the areas that will grow your businessPractice 3 strategic tools to strengthen your business strategyAvoid common mistakes & learn how top companies have successfully differentiated themselvesIncrease your value - shape a strategy to attract customers that truly value youBusiness Analysis: Fix potential disablers that could be hurting your business development Are you interested in learning why some business strategies are better than others?From Apple to Netflix, leading businesses and start-ups have all made their mark with a strategy that sets them apartThis course is all about learning how leading companies create successful strategies for growth - and then learning the tools and techniques to develop your own brilliant and profitable business strategiesDeveloping a strategy that can grow a business is an essential skill for any budding entrepreneur - whether as CEO, marketing professional, manager or consultant Easy-to-Follow GuideThis is your guide to learning business strategy in just a few minutes - with eye-opening yet pragmatic tools that can be put to work on Monday morningWith this course you'll get a clear understanding of what makes a winning business strategy, and learn the methods to help you attract devoted customers, but also, do so without having to compete on price all the timeMaster The Art of DifferentiationThis course teaches you the tools, tips and techniques to help you identify and increase your differentiation so you can successfully stand out and grow your companyIt's a valuable skill to learn and in this course you'll soon have it mastered. Strategic MentorTony Prouse is an enthusiastic and well-respected strategic mentor with over 30 years of hard-earned wisdom. Tony has worked closely with leading institutions such as the Institute for Manufacturing at Cambridge University and helped develop successful strategies for a wide range of organisations and startups all around the world. Learn QuicklyThis is a fun and practical course with plenty of examples which will show youthe techniques totake any team, business model, idea, product or service to the next level.Ready? So, Where Do We Begin? It starts by identifying what your current competences are - and which ones will enable you to capture greater business. But it’s not just a case of knowing your strengths and weaknesses – Tony will show you howsome competences are more important than others!Create Value for Your Customers and BusinessIt’s also about understanding how we can create value for our customers -and who those customers should be. And it'sthe reason industry leaders have achieved excellent business development. In addition, Tony willexplainthe common mistakes, having worked with many businessesaround the world for over 30 years - so you can learn from these too. Enrolnow to learn how to:Define a successful business strategyAssess how well a business is currently differentiating itselfIdentify areas where you can improve your differentiation and innovationIncrease your value and move away from competing purely on price or basic feature Attract the right customers with a winning business strategyIdentify your core competences - which are oftenverydifferent to what you currently believe! Avoid thecommon pitfalls ofdifferentiation, business strategy and business developmentGrow a business in a long-lasting and funway Identify potential disablers to your differentiation - and know which ones could be hurting youCreate value for your targetcustomers for a brighterfuture This course also includes: 3 DownloadableTools for Business Strategy to help you assess and buildyour differentiation and business strategyActivities + Quizzesto put your knowledge into action immediately Gainthe skills and tools to ultimatelyimprove your differentiation and develop your own successful business strategy -and most importantly, knowwhere to start. This course is an exciting journey of business strategydiscovery for those with the desire to grow.Let’s get started!

Learn business development strategies for making business deals & business partnerships. Business development guide. What you'll learn: Understand the core concepts of business developmentRecognize potential leadsLearn how to use competition to your benefitLearn how to build rapportLearn proven techniques that help you close the saleOvercome doubts and objectionsBuild trust by connecting with customers on a deeper levelAnd much more Understanding which market segments respond better to what types of campaigns, how broad the market is, and whether the market is presently changing will give you the leg up.In this course, you're going to learn proven business development strategies that will help you to become a global industry leader. You will understand how to boost your profits by developing strategic partnerships, and making strategic business decisions. You will acquire a better understanding of your market and prospects, using proven strategies based on real market research. You will learn how to attract clients and keep them, while running a profitable and productive business. In addition, you'll discover how to expand your most profitable client relationships, and how to create a breakthrough customized business development strategy to mine the untapped potential in your organization. What you’ll learn in this course:· Managing teams and performance · Learn how to use competition to your benefit· Learn how to build rapport· Learn proven techniques that help you close the sale· Overcome doubts, and objections· Build trust by connecting with customers on a deeper level · And much more

Informatica Data Direction Application configuration & usage , Integration with Informatica Master Data Management (MDM) What you'll learn: IDD Subject Area BasicsDetailed view of IDD Configuration ManagerCreate Subject Area, Subject Area Child and Grand ChildDetailed view of IDD ApplicationConfigure InternationalizationUnderstanding Properties files The overview of the Informatica Master Data Director course is for beginners who would like to start their career as MDM Developer or IDD Developer. The course focuses on various features of Informatica Data Director and how to configure it in simple steps.At the end of this course, you should be able to -Access Data Director Configuration Manager, IDD ApplicationUnderstand IDD Concepts - Subject Areas and Subject Area GroupsPerform ORS BindingConfigure Subject Areas and Subject GroupsConfigure children and Grand ChildrenConfigure Cleansing and ValidationsSearch records using IDD ApplicationCreate basic and advanced searchesCreate and Update EntitiesExport and Import IDD ApplicationUnderstand configuration files

Explore the fundamental drivers of success, business development strategies, and key factors contributing to corporate success in this 49-minute lecture. Gain valuable insights into the essential elements that propel businesses forward, learn effective strategies for expanding and developing your enterprise, and discover the critical components that lead to long-term success in the corporate world.

Learn all about Sustainable Business Development with this course! What you'll learn: Learning the Concept of SustainabilitySustainable Business Development FundamentalsCorporate Social ResponsibilityPoverty Alleviation Sustainable Development: Business Fundamentals Course is a comprehensive video course where you can learn all about sustainable development and how businesses can contribute. I have handcrafted this course to allow students to acquire core fundamental knowledge on business development concept in relation to the topic of sustainable development. If you are currently interested to learn how to alleviate world poverty and create a sustainable ecosystem for our next generation or want to know how businesses can benefit from sustainable development, you will find your answers within this course.So let's get started! Let's start your fulfilling journey and mark an important point of your phenomenal career!

Use strategic planning to develop your business. Learn how to clearly define your vision and goals, create strategic initiatives, and implement your plan.

With the advent of emerging climate economy, it is essential for companies to be aware of not only the threats to business-as-usual from changes in the physical and regulatory environments, but also the unique opportunities to achieve competitive advantage from acting proactively in this area. The underlying rationale for the course is to present a vision of the way in which firms include sustainable development as a key component of the decision-making process. It covers briefings on specific sustainable development topics from a business perspective, strategies, tools to incorporate the principle of sustainability into everyday business activities and business opportunities arising from sustainable development.INTENDED AUDIENCE : Bachelors and Master’s in management, Commerce and Social Sciences/final year engineeringINDUSTRY SUPPORT : This would be relevant for all these industry professionals who are engaged in initial stage of their sustainability journey.

English for Business: Simplified! - with "Rick Means Business" What you'll learn: English for Business: Simplified! Join me on this Business English journey where we will travel to various countries around the world to network, interview experts and visit international expos. The key sections will include: - Human Resources Management: REAL examples of cover letters, CV's and job interviews!- International Trade: REAL examples and explanations of documents and trends in this field!- Event Management: We'll look at modern trends in this exciting field! REAL information for the REAL world! See you inside! Rick

Learn how to effectively educate and engage a board of directors on cybersecurity matters in this informative conference talk from the Central Ohio InfoSec Summit 2016. Explore the critical role of board members in overseeing organizational security, including their responsibilities, governance duties, and the importance of transparency. Discover strategies for communicating security and business value, implementing a comprehensive approach to enterprise risk management, and addressing legal implications. Gain insights into handling breaches, managing outsourcing risks, and preparing for unplanned events. Examine the challenges of educating developers, mitigating insider threats, and establishing proper governance structures. Delve into topics such as incident response, systemic escalation, and the composition of an effective board. Equip yourself with the knowledge to bridge the gap between cybersecurity professionals and board members, ensuring a strategic direction that aligns with business objectives and protects valuable assets.

Active Directory services : Active Directory DS, Active directory GPO, Active directory DNS, Active Directory PS & many. What you'll learn: Will get expertise on operations of Active Directory components such as :-Active Directory Management ToolsActive Directory Administrative CenterActive Directory Users & ComputersActive Directory Group Policy ObjectsActive Directory Sites and ServicesActive Directory DNSActive Directory Backup and RestorePlanning Domain ControllerActive Directory PowerShell This course is build for novice employees to professionals.The course of contents are :Active Directory sites and servicesActive Directory management toolsActive Directory Users and Computers Active Directory Administrative CenterActive Directory DNSActive Directory and Group Policy ObjectActive Directory Backup &RestoreActive Directory PowerShell Windows Server Active Directory is very much indeed a important subject in Windows Server administration. In this course I have tried my best to cover all components of Active Directory. Active Directory networking and maintenance is a really important work for a system administrator's day to day job life. Active Directory is not only about managing users and computers in an organisation, it is an art for a system administrator how the he/she built a secure network to protect company's inside informations, from malicious users.In this course I have covered Active Directory administration for operating systems such asWindows Server 2019 Active Directory PowerShellWindows Server 2016 Active DirectoryWindows Server 2012/2012R2 Active Directory

Discover how to optimize mobile development strategies for maximum business impact in this 25-minute conference talk from LeadDev's LDX3 2025. Explore practical approaches to technology selection by comparing native iOS-Android development with hybrid frameworks, Flutter, React Native, and Kotlin Multiplatform solutions. Learn to structure effective mobile delivery processes through strategic team organization, clear role assignments, and process refinement using appropriate tools. Examine opportunities for expanding mobile solutions to web, TV, and desktop platforms while gaining insights on smooth platform migration techniques. Understand the pros and cons of different mobile development approaches including native, hybrid, and cross-platform solutions. Master practical strategies for organizing teams, defining roles, and refining processes to achieve optimal mobile delivery. Gain actionable methods to align mobile development strategies with broader business goals and discover how to expand mobile solutions to additional platforms for enhanced optimization and business impact.

This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty. Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development. Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.

Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step What you'll learn: distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in salesrecognize the effects recent sales trends have had on the buyer-seller relationshipunderstand the differences between organizational and consumer buyingrecognize the benefits of understanding consumer buying behavior , and match stages of the sales cycle to examplesunderstand the benefits, functions, elements and marketing components of a good business caseresearch and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makersbuild and design your business case documentation for impact and persuasion The Business Basic: Learn Sales and Business Case Development course is already online in the form of two smaller but connected courses: Introduction to Sales and 12 Steps Business Case Development.The Introduction to Sales section builds on the important role that the sales function plays and describes how marketing and sales relate to each other.It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.After completing this section, you will be able to:distinguish between the roles of marketing and sales,match the key competencies to how they contribute to success in sales, andrecognize the effects recent sales trends have had on the buyer-seller relationship.You will also be able to:recognize the differences between organizational and consumer buying,recognize the benefits of understanding consumer buying behavior, anduse the stages of the sales cycle.You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.Understanding what is a good business case will be followed by a description of the functions and elements of a business case. You will learn how to research and what to research in order to prepare yourself and how to align business case with organizational strategy.Finding the best angle and making an effort to polish your business case will increase your chances. So, you will learn about the principles of business case design to respond to your identified decision makers.A 12 Steps approach will guide your learning and practice:Choose your business idea,Define your business objective,Determine the functions of your business case,Prepare a generic structure of a business case (marketing components included),Research your business idea by needed topics and using appropriate research methods,Analyze and compile results of research,Align business idea, strategy and processes,Determine the best angle to sell your business case,Write your business case content,Adapt your business case to various decision makers, Emphasize high impact elements, andPrepare to 'sell' your business case.So, if you want to learn how to develop a business case, for work or in your personal projects this course is for you. It's simple, compact and guides you step by step. (HARVEL-Z4IRG)If you are interested, go ahead, and hit that apply button! Thank you and see you in the course!

You can prove your value to any company by displaying your knowledge and adherence to basic business ethics. Increase your understanding of ethics relating to management, workplace diversity, business law, consumer rights and more by reviewing the short, engaging videos in this skills development course.