Courses

A practical guide how to analyze pricing and find optimal solutions during consulting projects What you'll learn: What pricing techniques you can useHow to implement value-based pricingHow to define the right level of pricesHow to estimate in Excel the impact of changes in pricingWhich approach to pricing you should use in a specific situation What is the aim of this course?Consulting firms sometimes help optimize pricing. You have to be very careful in this sort of project because a small change may have a huge impact both on the top-line and the bottom-line. Analyzing changes in pricing is not easy as you have to take into account the relations between the products and the long-term impact on customer behavior. In this course, I will teach how to perform fast and efficiently different types of analyses related to pricing.In the course you will learn the following things:Essential Concepts used in PricingWhat Price Setting Techniques firms can useHow to set the prices for a productWhat is Price Perception and how you can impact it without changing the prices?How pricing is done in consumer goods, retail, and B2B ServicesHow to analyze the impact of planned pricing policy changes in ExcelThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. There will also be additional resources that will help you learn a lot of things beyond the scope of this course.Why have I decided to create this course?Most people who start working in consulting have limited knowledge of how pricing works in practice and how to analyze potential changes in Excel. On top of that, pricing will differ greatly in many industries.. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools related to pricing that they need during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to pricing analysis. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to pricing.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of pricing techniques and analyses done during projects devoted to pricing. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics. The course will help you become an expert in pricing analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:Essential Concepts used in PricingWhat Price Setting Techniques firms useHow to set the prices for a productWhat is Price Perception and how you can impact it without changing the prices?How pricing is done in consumer goods, retail, and B2B ServicesHow to analyze the impact of planned pricing policy changes in ExcelHow the course is organized?The course is divided into the following sections:Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedEssential Concepts in Pricing. We will start by discussing the essential concepts that we will use later on for analyzing pricing.Price Setting Techniques. In this section, I will show you, using a lot of examples, different pricing techniques.Price Perception. In many cases, it is more important to manage price perception rather than real prices. We will discuss in this section what price perception is and how to use it to your advantage.Pricing in Consumer Goods & Retail. In this section, we will have a look at some issues related to the pricing of consumer goods. We will also have a look at some more advanced case studies.Pricing in B2B Services. The pricing of B2B services drastically differs from the pricing of consumer goods. In B2B the buyer is more rational and has a much bigger knowledge of the market. In the last section, we will have a look at how pricing is addressed in B2BAs a part of this course, you will getUseful frameworks and techniquesAnalyses shown in the courseAdditional resourcesLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will be able to…What pricing techniques you can useHow to implement value-based pricingHow to define the right level of pricesHow to estimate in Excel the impact of changes in pricingWho should take this course? Who should not?Management Consultants and Business AnalystsManagersFinancial ControllersInvestment AnalystsStartup FoundersControllersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting

Learn how to use pricing analysis to maximize firm profits with scenario analysis, price optimization, and data analytics in Excel.

Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.

Discover effective pricing strategies for startups in this comprehensive conference talk. Explore the economics of pricing and learn about 11 different pricing methods to help find the ideal price point for your product or service. Gain insights into the challenges of pricing, including the risks of setting prices too high or too low. Delve into the debate between freemium and premium models, and receive practical advice for implementing pricing strategies in your startup. Equip yourself with the knowledge and tools to navigate the complex world of pricing and optimize your startup's financial success.

Cloud is not truly scalable until it is cost-effective. This dedicated course on AWS Pricing provides you with the knowledge and tools you need to manage your cloud budget wisely and efficiently. You'll begin by learning how AWS pricing works across several models before going deeper into the AWS Cost Calculator to anticipate and plan expenditures. Using captivating videos, you will learn how to evaluate support plans, explore the AWS Marketplace, and analyze real-world billing scenarios. Beyond theory, watch practical demos of how to set up billing notifications, budget thresholds, and verify invoices with the AWS Billing Dashboard. You'll also learn about Cloud Cost Analysis strategies and AWS Cost Optimization techniques that can help teams save money while maintaining performance. Whether you're getting ready for the AWS Cloud Practitioner Certification or just want to improve your cloud financial management skills, this course will help you confidently manage your AWS bill. Enroll now to start your journey to being a cloud cost expert and make pricing your cloud superpower.

Loan Pricing Course Overview This Loan Pricing course looks at the fundamentals and factors banks consider when pricing a loan. We will examine how interest rates, loan structures, and different characteristics of a loan can affect the loan’s pricing. This Loan Pricing course will also explore how a bank earns revenue and what affects its profitability. This course will include an interactive case study that shows you a practical demonstration using a risk rating and profitability model in Excel. We will also cover different levers that a credit analyst can use during client negotiations and how they can affect the pricing and profitability of a loan. Loan Pricing Learning Objectives Upon completing this course, you will be able to: Explain debt as a funding source, its pros, and its consIdentify loan types and their relative degree of profitabilityDefine risk-adjusted return, and risk-adjusted return on capitalCalculate and interpret an example risk ratingRecommend pricing structures based on risk rating and loan type Who should take this course? This Loan Pricing course is designed for current and aspiring Commercial Banking and lending professionals, including Relationship Managers, Credit Analysts, and Risk Management professionals seeking a more comprehensive understanding of loan pricing and profitability. This course provides a real-world perspective and a hands-on case study outlining how a financial institution would evaluate a client’s default risk and how they might structure borrowing accordingly to optimize risk-adjusted return on capital. The practical exercises, case study, and tools explored in this course will be useful for any credit professional or financial analyst that wishes to work in private lending, business banking, commercial banking, or corporate banking.

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product.

How to Increase Profits by Scientific Pricing Rules and Psychology: Best Pricing Strategies to Influence Customers What you'll learn: Price to Maximize ProfitUniversal Rules of Pricing and Different Pricing StrategiesLearn How Consumers Perceive Price and Think about PriceHow to Fight Price WarsHow to Run Sales Promotions to be the WinnerDynamic Pricing from Airline Industry and Online Sales Actual Student Reviews: "If you are undecided on which pricing course to buy choose this one: essential, comprehensive, effective. I am an independent online entrepreneur and this course has allowed me both to learn new skills and, in the words of Steve Jobs, to "connect the dots" between direct experience with my ecommerce businesses and the psychological rules of pricing." Simone, B. "I 'm online seller .I suffer lot in price battle. This lesson is effective and started to plan my price strategies without any loss and burden." Akila, R. "Covered so many more strategies and topics than any of my marketing courses at my university! Wow!" Rohan, G. 2024 Updates:A full section on Van Westendorp Price Sensitivity Meter (PSM) is added. You will be able to identify the Optimum Price Point (OPP) and the upper and lower limits (the price range) for any given product using this method. It is taught from A to Z. Course Description:This course uses marketing psychology principles to educate you on the science and psychology of pricing. Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context. Did you know if you increase price 1%, your profit can go up by 11%?So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course. What You Will Learn: Universal Rules of Pricing:what is the overall How to Charge Higher Prices Confidently: Pricing is not about cost but about value perception of customers, we will see how you can find the higher price without losing sales. This can make you rich How to Fight Price Wars: Price wars are dangerous and costly. But they are inevitable. You will learn how to fight them if you have to Psychology of Pricing:How to Manipulate Price to Make it More Appealing: Does size or Color Matter?What's 99-ending pricing and other variations of odd pricing. Are they effective, when, and how?Here you will learn how to influence with Price. The Art of Discounting without Losing Profit: Discounting is another weapon in your arsenal. You need to learn when and how to use it maximize profitability. Random and blind discounting is prohibited. How to Enhance Consumption and Increase Renewal Rate: Interestingly price not only influences demand, it can also influence how people use products and services. Here you will learn how maximize renewal rate and consumption of your product. What Is Van Westendorp Pricing method and How to Implement it:A powerful method to confidently find the right price and the price rang for the target market. And many more interesting topics and bonus videos. To the best of my knowledge, this is the most complete pricing course in Udemy. Why Me?I am an award winning marketing professor in a major university in USA. I have a Ph.D in business and have taught many MBA course including pricing strategies in different countries. I have a passion for teaching and my teaching style has been applauded by my students all the time. It is simple, to the point, and engaging. My Udemy course are all "highest rated" and very positvely reviewed. So take this course now and let me take your business acumen to the next level. Who this course is for: EVERYONE because you are either a Seller or BuyerBecause everything has a PRICEBecause the Right Price will Make your RichWrong Price will make you Broke

Understand the basics of the arm's length principle and international transfer pricing rules. What you'll learn: Transfer PricingFundamental sourcesWhat is "multinational enterprise"What are "intragroup transactions"What is the "arm's length principle"What companies are "associated enterprises"Which transactions are controlledComparability and five OECD comparability factorsWhy we need functional analysisWhat is entity characterizationRisk analysis frameworkTransfer pricing methodsTransfer pricing documentation You probably heard about multinationals' tax avoidance, tax heavens and cross-border profit-shifting. In the last decade, many multinationals were accused of tax dodging - often, using something called "transfer pricing". But is transfer pricing bad? What is it, actually?The course gives an overview of international transfer pricing rules and principles and covers the following topics:1) What is transfer pricing, associated enterprises and controlled transactions?2) Why is it relevant from a tax perspective?3) How multinationals can use transfer pricing for tax avoidance?4) What are transfer pricing rules?5) What is the arm's length principle and where it comes from?6) What is comparability?7)What is a functional analysis and why is it needed?8)What are five OECDtransfer pricing methods and when are they used?9)What is transfer pricing documentation?The course will be useful for every finance, accounting and tax professional who wants to understand what transfer pricing is about and where modern transfer pricing rules come from. If you need to deal with transfer pricing or intragroup transactions, review the transfer pricing documentation or policies, cooperate with consultants - this course is for you! The course will be especially useful for someone preparing for a career in transfer pricing or international tax. The course is not country-specific, as the principles explained in the course are universal around the world.

The course Asset Pricing I will provide students with the main theoretical and analytical tools to study and understand the economics of financial markets and portfolio choices. After learning the different structure that financial markets can take and the key functions that these perform, learners will analyze how financial markets affect saving and investment decisions in an economy with no uncertainty. Then, learners will be introduced to expected utility theory, which will provide them with the key analytical tools to study choices under uncertainty. These tools will then be used to model and analyze portfolio choices: first, learners will study the so-called canonical portfolio problem, that is, the problem of an investor who has to choose how to allocate their wealth between a safe and a risky asset; then, they will study portfolio choices that involve multiple risky assets. The analysis of portfolio choices will allow learners to characterize and determine investors’ optimal demand for risky assets, which will lay the foundation for the analysis of the Capital Asset Pricing Model, a milestone for asset pricing and financial economics. The analysis of the CAPM will finally teach learners how to characterize equilibrium returns and asset prices in financial markets, also understanding the key forces that govern these key variables.

This eight-course Professional Certificate from IBM prepares you with job-ready skills for an entry level data analyst role. Position yourself competitively and power your data analyst career for a job in a thriving market or leverage foundational data skills to explore problems in an increasingly data-driven professional world. The U.S. Bureau of Labor Statistics projects a growth rate of 20% in the data analytics industry until 2028. You will learn the core principles of data analysis, participate in hands-on skills-based practice, and gain the knowledge to help companies make smarter business decisions. You will work with a variety of data sources, project scenarios, and data analysis tools, including Excel, SQL, Python, Jupyter Notebooks, and Cognos Analytics. These online learning tools will offer you practical experience with data manipulation and the application of analytical and data visualization techniques. This Professional Certificate does not require any prior programming or statistical skills, and is suitable for learners with or without college degrees. A willingness to learn, basic computer literacy, comfort working with numbers, high school math, and a desire to enrich your profile with valuable skills is all you need to get started in this course. With the IBM Data Analyst Professional Certificate you will develop the confidence and portfolio to begin a career as an associate or junior data analyst by learning the essential skills that help professionals in a wide range of job functions and industries explore business problems.

Clean up messy data, uncover patterns and insights, and communicate your findings. You'll start with an introduction to data analysis tools, including Jupyter Notebook, NumPy, pandas, and Matplotlib. Using these tools, you will ask questions about data and answer them through data collection, exploration, wrangling, and visualization. This intermediate-level program includes real-world projects where you will choose your own datasets, research questions, and analysis approach. As you progress through the program, each course will repeat the data analysis process while introducing more advanced techniques, such as applying data imputation to fill in missing data and applying appropriate encodings when developing data visualizations.

The goal of the Security Analyst Nanodegree Program is to equip students with the skills required to be successful in an analyst role.

The US Bureau of Labor Statistics projects a 23% increase in cybersecurity jobs to 2033. The demand for cybersecurity analysts is growing ever stronger! What do cybersecurity analysts do? Cybersecurity analysts protect an organization's digital assets by identifying, analyzing, and mitigating security threats, ensuring data and systems remain secure against cyberattacks. This IBM Cybersecurity Professional Certificate has been designed by industry experts to provide you with the job-ready cybersecurity and digital forensic skills you need to jumpstart your cybersecurity career. No prior cybersecurity experience is required. To begin, you’ll build your foundational knowledge of cybersecurity essentials, tools, and technologies, operating systems, networking fundamentals, and the basics of cyberattacks. You’ll explore database fundamentals and vulnerabilities and learn about the steps a cybersecurity analyst would take to prevent, manage, and mitigate cybersecurity attacks. Plus, you’ll learn about cybersecurity architecture, compliance frameworks, standards, and regulations. You’ll also explore gen AI for cybersecurity and build valuable skills and hands-on experience in penetration testing, incident response, forensics, and threat intelligence. You’ll work on real-world projects developing cybersecurity plans and compliance frameworks, giving you great practical work to talk about in interviews. Plus, you’ll use real-world case studies that demonstrate that you can: Apply incident response methodologies and forensics practices. Use industry-specific security tools. Apply cybersecurity industry standards and best practices that mitigate risks, enhance security, and ensure compliance through audit processes. Use gen AI tools to boost cybersecurity effectiveness and productivity. Investigate a real-world security breach by identifying the attack, vulnerabilities, costs, and prevention. Take advantage of the insights provided by seasoned industry experts to guide your job search, resume creation, and Interviewing to help you land your first cybersecurity role. This program will also prepare you to take and earn a 30% discount on the CompTIA Security+ and CySA+ certification exams. After successfully completing this program, you’ll have an industry-recognized IBM Professional Certificate that you can add to your resume and portfolio. If you’re looking to kickstart your cybersecurity career as a sought-after analyst, ENROLL TODAY, and look forward to being job-ready in less than 6 months!

Understand Data Security What you'll learn: Deep knowledge of organization’s IT Systems.IT Security threat analysis and management.IT Security maintenance, training and supportIT security fixes, tools, countermeasures, testing plus upgrade paths This course is designed for anyone who wants to understand the analysis of data security. More than ever, information security analysts are needed to rescue companies when they have been hacked or breached, as well as to put in place controls and counter-measures to avert cyber attacks.Gain the skills required to detect and mitigate information and cyber security threats and vulnerabilities. The security analyst role is an entry point to many other security specialties and is highly in-demand in today’s evolving threat environment.In the fast moving world of cyber security, with new threats evolving daily, up to date knowledge and skills that involves protecting systems and networks of companies and other assets containing mission-critical data as well as designing and developing new security solutions routinely to stay ahead of the hackers and cyber attackers.Learn the essential prerequisites for your career success! ENROLL TODAY!

Step into the fast-growing world of data analytics with the Data Analyst program. This comprehensive, beginner-friendly series of courses from Microsoft will equip you with essential skills to collect, clean, model, and visualize data using Power BI—a leading business intelligence platform. Through hands-on projects and interactive lessons, you’ll learn how to turn raw data into actionable insights, build compelling dashboards, and effectively communicate trends and findings to stakeholders. Whether you're aiming to launch a new career in data analysis or upskill in your current role, this program offers the practical knowledge and tools to succeed in today’s data-driven job market.

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

Learn a proven methodology for developing a pricing strategy and increasing customer perceptions of value so you can justify higher prices and boost margins.

The course covers several advanced topics in asset pricing, trading-off risks and return, and portfolio optimization. More precisely, students will first analyze two relevant extensions of the Capital Asset Pricing Model (CAPM) and learn how to determine the corresponding equilibrium in financial markets. Next, they will learn how to estimate empirically the risk-return relationship predicted by the Capital Asset Pricing Model. Students will also analyze two pricing models alternative to the CAPM. In the Arbitrage Pricing Theory, they will learn how to determine assets expected returns based on multiple risk factors and absence of arbitrage opportunities. In the Consumption Capital Asset Pricing Model, instead, they will learn how to solve the investors' joint consumption/investment decision problem and how to compute the equilibrium asset prices and expected returns in a dynamic pure exchange economy. Finally, the course concludes with a focus on the pricing of fixed income instruments.

Hands-On Data Analysis with SQL What you'll learn: Analyse and manipulate dataCreate Database and TablesAnalyse data using aggregate functionsAnalyse data using analytic functionsAnalyse data using ranking functionsAnalyse data using various operatorsAnalyse data using sub queriesAnalyse data using views A SQL data analyst is a data scientist that uses the SQL language to interpret data. This analysis is used to improve business information and provide new insights to managers.SQL data analysts design scripts and programs to perform specific database functions and to analyse and maintain data. Some SQL Data Analyst Duties and ResponsibilitiesDuties vary for SQL data analysts based on the specific needs of the hiring company and the amount of data being analysed. However, these core tasks are commonly associated with this job:Integrate DataSQL data analysts integrate data from multiple data sets into o:ne database system to streamline information.Create Database FunctionsSQL data analysts program specific database functions to create database triggers and design data tables.Design ReportsAfter reviewing and analysing data, SQL data analysts design reports to show statistics and other information about specific database topics.Clean DatabaseSQL data analysts remove dead data files and other irrelevant information to free up database space.Write ScriptsSQL data analysts write scripts to analyse data and perform specific data queries.Resolve Data IssuesSQL data analysts isolate and resolve issues with data and databases.Add DataSQL data analysts collect data from multiple sources and add it to the database. We will be performing data analysis using SQL on relational databases like: MySQL, PostgreSQL and MS SQL Server.A relational database is a type of database. It uses a structure that allows us to identify and access data in relation to another piece of data in the database. Often, data in a relational database is organized into tables. A relational database includes tables containing rows and columns. For example, a typical business order entry database would include a table that describes a customer with columns for name, address, phone number and so forth.SQL or Structured Query Language is a critical tool for data professionals. It is undoubtedly the most important language for getting a job in the field of data analysis or data sciences. Millions of data points are being generated every minute. And raw data does not have any story to tell. After all this data gets stored in databases and professionals use SQL to extract this data for further analysis.