Digital Marketing & Enrollment Specialist

Digital Marketing & Enrollment Specialist

ARI STUDIO

of Art Irvine, CA Job Details Part-time $25 - $35 a month 13 hours ago Benefits Flexible schedule Qualifications Social media advertising campaigns Media performance reporting Social media analytics reporting English Canva Video recording equipment Pay-per-click (PPC) advertising TikTok Facebook Promotional video projects Instagram Paid search advertising campaigns Full Job Description Job Summary We're looking for a creative, data-driven marketing professional who can increase student enrollment and grow our brand within the Irvine and Orange County communities. This position is ideal for someone who has successfully marketed children's enrichment programs, education businesses, or local service businesses and enjoys creating engaging content while delivering measurable results. Responsibilities Plan and manage Meta (Facebook & Instagram) advertising campaigns. Create and optimize Google Ads campaigns. Develop engaging Instagram Reels, posts, and stories. Create content for RedNote (Xiaohongshu/Little Red Book) and WeChat to reach the Chinese-speaking community. Produce bilingual marketing content (English and Mandarin preferred). Photograph and film classes, student artwork, events, and camps. Manage Google Business Profile and improve local SEO. Assist with website updates and email marketing. Build relationships with local schools, parent groups, and community organizations. Monitor advertising performance and provide monthly reports with recommendations. Help develop marketing strategies to increase enrollment in weekly classes, portfolio programs, workshops, and summer camps. Qualifications Required Experience managing Meta Ads (Facebook & Instagram) Experience with Google Ads Strong social media marketing experience Excellent communication and writing skills Experience creating short-form videos (Reels, TikTok, CapCut, Canva, Adobe, etc.) Ability to analyze advertising performance and improve results Preferred Mandarin Chinese speaking and writing Experience marketing to the Chinese community Experience using RedNote (Xiaohongshu) and WeChat Experience with children's education, art schools, tutoring centers, music schools, dance studios, camps, or enrichment programs Photography and videography skills SEO and Google Business Profile experience

Compensation Hourly Pay:

$25-$35/hour (based on experience) Performance Bonus Additional bonuses are available based on measurable results, including: Monthly student enrollment goals Growth in qualified leads Successful advertising campaigns Achievement of agreed marketing KPIs How to Apply Please submit: Resume Portfolio or examples of marketing campaigns Links to social media accounts you've managed Examples of Meta Ads or Google Ads campaigns (if available) Brief cover letter explaining why you're a good fit for this role Join us as a Digital Marketing & Enrollment Specialist to harness your creativity, technical expertise, and strategic thinking—making a tangible difference in the growth of our organization while advancing your career in the vibrant world of digital marketing!

Pay:

$25.00 - $35.00 per month

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Irvine, CA 92604