Area Sales Director, Event Strategy & Performance

Area Sales Director, Event Strategy & Performance (part of Callaway Golf) 3.5 3.5 out of 5 stars Brooklyn Center, MN $55,600

• $73,250 a year Topgolf 3,614 reviews $55,600
• $73,250 a year Location Brooklyn Center, Minnesota, United States of America Category Venue Operations Job Id

JR2023-19058 TG

• Venue
• Brooklyn Center

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

WHAT WE'RE SEEKING

Are you the kind of sales leader who develops talent as fiercely as you drive revenue? Do you think in terms of pipeline health, conversion rates, and coaching moments — not just closed deals? Are you comfortable holding a team accountable while staying in the trenches with them on live opportunities? We're looking for an Area Sales Director who leads from the front. Someone who builds high-performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results. If you're ready to coach, develop, and drive a sales organization; not just oversee one — this is where you do it.

THE ROLE

The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross-functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations.

WHAT YOU WILL DO

Coach & Develop Sales Leaders Lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy Drive performance through Power Hours, on-site tour coaching, and support on complex opportunities Mentor sellers on objection handling, live call execution, and high-stakes client interactions Build a culture of sales excellence and continuous improvement across all venues Own Performance & Accountability Own revenue performance across venues by driving target achievement and improving conversion rates Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors Identify performance gaps early and act decisively to course correct and protect revenue Hold teams to a high bar — results, behaviors, and standards are non-negotiable Drive Strategy & Market Alignment Lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings Develop and refine market-level business development strategies and top account plans Partner with General Managers to align strategy, forecasts, priorities, and execution plans Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment Manage Operations & Reporting Maintain a data-driven approach through dashboard reviews, reporting analysis, and sales coordination Identify data gaps and performance trends before they become problems Oversee event closeouts to ensure accuracy, completion, and a strong post-event guest experience Represent the Brand in Market Travel between venues (50%) to provide in-person coaching, support, and operational alignment Build and maintain relationships with key accounts, community leaders, and business partners Serve as a visible, energizing presence that reinforces Topgolf's culture and values in the market

CORE COMP E TENCIES FOR SUCCESS

Being Resilient | Rebounding from setbacks and adversity when facing difficult situations. Shows persistence in the face of adversity or obstacles, encouraging the sales team to do the same Helps the organization grow from hardships and difficult experiences across venues Helps the sales organization recover momentum and confidence after missed targets or setbacks Displays stability and resilience in the face of crisis, enabling teams to remain focused and productive Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Creates venues for constructive dialogue within and across market sales teams Demonstrates candor and openness when discussing strategy, performance, and organizational priorities Communicates effectively to a wide variety of audiences — from Sales Admins to General Managers to senior leadership Promotes a free flow of information throughout the market, ensuring alignment across all venues Drives Results | Consistently achieving results, even under tough circumstances. Eliminates obstacles that affect revenue performance across assigned venues Gets results that have a clear, positive, and direct impact on sales and business performance Drives the sales organization to achieve targets and push forward even in difficult circumstances Creates an organization-wide sense of urgency around pipeline health, conversion, and revenue growth Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Builds a cohesive sales leadership team that drives goals and success across the market Creates a culture with systems and processes that enable cross-functional teamwork between sales and operations Instills a common mindset and team spirit across all venues and sales roles Models' teamwork by working effectively with General Managers, Area Directors, and Venue Support Center leadership Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies. Clarifies the sales organization's vision and strategy and ensures the team's efforts are prioritized to support it Creates market-level strategies that leverage competitive advantages, account trends, and emerging revenue opportunities Thinks beyond the day-to-day, balancing long-term market growth with immediate pipeline and conversion execution Leads the team to pursue possibilities that will create sustainable revenue and client retention across all venues Ensures Accountability | Holding self and others accountable to meet commitments. Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge across venues Holds sales leaders and their teams accountable for pipeline accuracy, conversion standards, and execution behaviors Monitors metrics and milestones across the market to chart progress and redirects effort when results start to lag Designs feedback processes into the work, so the sales organization continuously learns, improves, and delivers

QUALIFICATIONS

5+ years of progressive sales experience, including leadership of direct reports Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered Multi-unit sales leadership experience preferred Proven success in high-volume events or hospitality sales environments Progressive, relevant experience within the hospitality industry preferred Strong proficiency in Salesforce or similar CRM; Excel and reporting tools Must be 21 years of age or older as required by state or local law

PHYSICAL REQUIREMENTS

Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams Ability to travel amongst assigned venue locations weekly Ability to occasionally lift, carry, and/or move up to 25 pounds Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence Sounds like a fit? We can't wait to meet you! Min

• $55,600.00
• Max•$73,250.

00 BENEFITS Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform

• and that's just for starters for those who qualify.

ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.