Associate Manager, Media Marketing & Sponsorship

It All Starts with Our People As the leader in automotive preventive maintenance, Valvoline has a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver Quick, Easy, Trusted service across all our stores - every day. We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility. If you're hungry to drive change and seek a dynamic, collaborative environment that fuels both personal and professional growth, you've found your place with us. Our highest priority is creating a welcoming workplace with team members from a wide variety of diverse backgrounds and experiences. The Opportunity Valvoline Inc. has a rewarding opportunity as an Associate Manager, Media Marketing & Sponsorship . In this role, you will help connect with consumers and drive demand for Valvoline Instant Oil Change locations nationwide by supporting the strategy, planning, activation, and performance management of Create Demand media and sponsorship initiatives. You'll translate business objectives into high-quality media and sponsorship activations with measurable impact, bringing integrated campaigns to life across paid media and sponsorships aligned to key KPIs and growth priorities. How You'll Make a Difference Support end-to-end planning and execution of integrated Create Demand campaigns across channels (e.g., CTV/OTT, social, display, TV, audio, podcast, influencer, radio, OOH), supporting company-owned stores and franchise markets aligned to the company media strategy, ensuring alignment to business goals, target audiences, and KPIs. Partner with agency teams and internal stakeholders to develop media plans (audiences, markets, flighting, channel mix, creative, measurement) and drive execution from briefing through launch, optimization, and wrap—coordinating with cross-functional teams and ensuring alignment across messaging, placements, trafficking, tagging, and QA readiness. Support the identification, evaluation, and development of sponsorship opportunities aligned to brand strategy, target audiences, and priority markets, assessing fit across reach, rights, activation potential, cost, and measurement feasibility to inform recommendations. Support execution of integrated sponsorship activations end-to-end, including media extensions, content, on-site experiences, and local market amplification; coordinate deliverables across internal teams and agency partners while managing timelines, ensuring brand standards and QA, and tracking contractual obligations in partnership with Legal, Procurement, and agencies. Monitor campaign, sponsorship, and partner performance across key metrics, identifying risks and opportunities and supporting optimization through data-driven insights and test-and-learn approaches; compile and validate reporting and scorecards, and contribute to post-campaign recaps with clear, actionable learnings. Maintain campaign trackers, timelines, and documentation to ensure visibility, organization, and strong planning hygiene across stakeholders. Support agency and partner management through clear briefs, deliverable tracking, and ongoing communication to ensure work is delivered on time and to standard. Assist with budget stewardship, including PO tracking, invoicing coordination, and spend reconciliation in partnership with Finance. Provide occasional ad hoc cross-functional support within the broader Performance Marketing team as needed, contributing to Capture Demand channels (e.g., affiliate partnerships, direct mail) in support of broader team priorities. Contribute to continuous improvement of team processes, tools, and ways of working to drive efficiency and effectiveness. What You'll Need to Succeed Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) 2-4 years of experience in media planning/buying, integrated marketing, sponsorships, or agency account management/support Working knowledge of digital and traditional media fundamentals (e.g., reach/frequency, CPM/CPV, targeting, flighting, measurement) Experience supporting sponsorships and/or executing campaign activations with multiple stakeholders Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment Clear communication skills and ability to collaborate effectively across cross-functional teams and external partners Comfort working with data—able to interpret performance, identify insights, and translate into actionable next steps Ability to travel occasionally (10-20%) Must be authorized to work in the United States We Take Care of the WHOLE You Health insurance plans (medical, dental, vision) HSA and flexible spending accounts 401(k) Incentive opportunity

• Life insurance Short and long-term disability insurance Paid vacation and holidays
• Employee Assistance Program Valvoline Instant Oil Change discounts Tuition reimbursement
• Adoption assistance
• Terms and conditions apply, and benefits may differ depending on position.

Your Path to Valvoline Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Join us in revolutionizing the automotive aftermarket industry while enjoying competitive benefits, a supportive work culture, and opportunities for advancement. Apply now and become an integral part of our journey at Valvoline. The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided upon request to applicants with disabilities to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email ECC@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.