Business Analyst, Core Viewer and Cultural Moments, YouTube Marketing

Business Analyst, Core Viewer and Cultural Moments, YouTube Marketing corporate_fare YouTube place San Bruno, CA, USA ; New York, NY, USA ; +2 more ; +1 more bar_chart Mid Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. info_outline X This role may also be located in our Playa Vista, CA campus. Applicants in the

County of Los Angeles:

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA .

Minimum qualifications:

Bachelor's degree in a research or quantitative field, or equivalent practical experience. 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations. 5 years of experience designing, scoping, executing, and delivering research and analysis projects. Experience managing research and measurement agencies. Experience with SQL and BI, and agentic tools (e.g., Looker, Gemini for insights).

Preferred qualifications:

MBA or Master's degree in a quantitative discipline. Experience in management consulting focus on marketing measurement or quantitative disciplines. Experience influencing executive leadership with cohesive narratives built on a mix of qualitative and quantitative data. Familiarity with scripting languages (Python) and data science techniques. Ability to effectively communicate findings, approaches and recommendations to a wide range of technical and non-technical audiences. Ability to solve problems in changing, and ambiguous business environments through data intuition and business acumen. About the job Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about . Responsibilities Connect strategy and business questions into individual investigative work streams including delivering a cohesive narrative on learnings and how to translate those into next steps for campaign and tent pole moments. Develop assessments to inform marketing strategy; campaign and user segmentation: slicing to understand reach, performance, and opportunities. Support metric design and goals for YouTube lead level objectives and key results (OKRs) for marketing. Act as a thought partner to product marketing manager (PMM) on rationales and insights on performance drivers of OKRs. Drive alignment on scope for agentic and business intelligence (BI) tools to enable marketers and work closely with infrastructure team on quality assurance (QA) and delivery of such tools to ensure adoption.