GA4 Implementation Consultant

We are looking for an experienced GA4 Implementation Consultant to lead analytics design and deployment for a React-based web application and a Flutter mobile app in Piscataway, New Jersey. This Long-term Contract position focuses on creating a reliable cross-platform measurement framework, improving the quality of event data, and translating user behavior into meaningful business insights. The consultant will help establish a scalable tracking approach that supports accurate reporting, audience segmentation, and KPI visibility for stakeholders.

Responsibilities:

• Develop a consolidated measurement strategy that aligns event tracking across the web and mobile experiences.
• Configure Google Analytics 4 for the React application and implement Firebase-based analytics for the Flutter app.
• Set up user properties and custom dimensions to classify audiences by role and organizational affiliation.
• Create and deploy custom events to capture key interactions, conversion points, page activity, and screen engagement.
• Troubleshoot implementation challenges, including platform-specific tracking inconsistencies and session continuity issues.
• Validate analytics data to ensure event accuracy, naming consistency, and dependable reporting outputs.
• Build dashboards and exploratory reports in GA4 and Looker Studio to present performance trends and core metrics.
• Produce clear technical documentation that serves as the central reference for events, parameters, and tracking definitions.