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Job Description
About
TADA TADA
(which means "Let's Ride" in Korean) is a Singapore-based ride-hailing platform that has disrupted the Southeast Asian market since its launch in 2018. Unlike traditional giants like Uber or Lyft, TADA operates on a zero-commission model. Instead of taking a large percentage of every fare (often 20% or more), TADA charges drivers a small, fixed platform fee. This ensures that drivers retain more of their hard-earned income and riders enjoy more competitive, transparent pricing. Powered by MVL's blockchain, TADA creates a "fairness-first" ecosystem. By recording ride data securely and transparently, the platform incentivizes safe driving and high service quality through a token-based rewards system. Having already captured significant market share in Singapore, Cambodia, Vietnam, Thailand, and Hong Kong, TADA is now bringing its blockchain-backed, driver-centric model to the West, with New York City serving as the cornerstone of its North American expansion. About the Role TADA is seeking an analytical backbone of TADA's strategy team in the CEO's Office. You'll build the dashboards, run the numbers, prepare the reports, and track the projects that power our decision-making across markets. You'll also be the first line of engagement with our growing driver community. This is a high-exposure role. Within your first month, you'll be preparing materials that the CEO reads. Within three months, you'll have visibility into every major strategic initiative across TADA's markets. If you want to learn how a global mobility startup operates from the inside, this is the seat. What You'll Do Own data and analytics: Build and maintain dashboards tracking marketing performance, driver acquisition, BPO productivity, and financial metrics across all markets.
Prepare reports and presentations:
Draft weekly updates, monthly reviews, and ad hoc strategic analyses. Gather inputs from teams, structure the narrative, produce CEO-ready documents.
Conduct market research:
Competitive intelligence on Uber/Lyft/Empower, regulatory landscape research, pricing analysis, and market sizing.
Manage driver community:
Run WhatsApp/Telegram groups, respond to driver queries, track community sentiment, and escalate issues. Be the voice of TADA to our driver network.
Track projects and timelines:
Maintain Notion-based trackers for NYC setup, regulatory milestones, partnership pipeline, and hiring. Flag delays and blockers proactively.
Support strategic initiatives:
Prepare financial models (CAC/LTV, pricing simulations), build competitor comparison decks, and support partnership due diligence. What You'll Bring -
Requirements Must Have:
1-3 years of experience in strategy, analytics, consulting, or a high-growth startup Strong Excel/Google Sheets skills — pivot tables, financial models, data cleaning Clear, concise written communication — your reports will be read by the CEO Attention to detail — data accuracy matters; a wrong number here changes a decision Comfort juggling multiple tasks and switching contexts rapidly Proactive, not reactive — you flag issues before being asked Good to
Have:
Experience with BI tools or SQL Familiarity with Meta Ads Manager, Google Ads, or digital marketing analytics Community management experience (driver networks, Discord, Telegram) Interest in ride-hailing, mobility, or Web3/blockchain
