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Job Description
General Manager (CEO Track) - Life Legacy Studios Life Legacy Studios Provo, UT Job Details Full-time $85,000 - $97,750 a year 1 day ago Benefits Stock options Paid time off Flexible schedule Qualifications Hiring Sales growth strategy Decision making Newsletters (communication methods) Sales strategy Marketing Full Job Description an the Faith-driven,,,,?,,of,venture-fundedGeneral Manager to CEO of Life Legacy Studios Run the studio. Earn the seat. Build something massively meaningful.
THE NUMBERS UP FRONT
Total Year 1 cash comp: $85K base + up to $12.75K performance bonus = $97,750 OTE Total potential equity by Year 3: 6% common stock (4-year vest, 1-year cliff) Total potential Year 3 cash comp: $115K to $130K base + 25% bonus Health stipend. 15 PTO days. Located Utah preferred, remote considered. This is a real GM seat with a documented CEO promotion path. Not a strategy job. Not a fundraising job. A run-the-business job.
THE HONEST PITCH I
am Jaxon Cummings. I founded Life Legacy Studios to capture the life stories of families parents and grandparents on film before it is too late. We make documentaries. Real ones. The kind a family treasures forever. We are not venture funded. We did not raise a seed round. We did $110K in revenue in the first six months of 2026 and we are on track for around $200K this year. I am personally investing $50K to fund this hire. This is bootstrapped. That is on purpose. I am hiring a General Manager today, who I plan to promote to CEO in 24 months if you grow LLS to $400K in annual revenue. I will move into a Chairman and Founder role and let you lead. I am committing the next 5 to 10 years to building LLS into the dominant national category leader in legacy documentaries. I need someone who wants to build that with me and then run it.
WHY THIS MATTERS TO ME
My dad passed away in November 2023. I would give almost anything for one more hour of him on film. Every family we work with is racing the same time. We capture their stories. We hand them back a documentary they will play at every holiday for the rest of their lives. We do not sell videos. We sell the chance to remember someone forever. If that makes you feel something, keep reading. If it does not, save us both the time.
WHAT YOU WILL OWN FROM DAY ONE
Day-to-day operations. Anna, our Executive Assistant, becomes your direct report. She runs sales calls, bookings, and client outreach. You manage her growth, her quotas, and her promotion. 3 interns who need a manager. You deploy them, develop them, or graduate them. The full production pipeline from deposit to film delivery. You own timeline, quality, and client experience. Vendor and contractor relationships with editors, videographers, and creative partners. LLS quarterly P and L. You own the revenue and the cost lines. The newsletter rollout that has been sitting drafted for months. Client experience from first call to final film. You own NPS. Weekly Loom update to me on what is happening, what is stuck, what you need.
WHAT YOUR FIRST WEEK LOOKS LIKE
Day 1: Time with me. Meet Anna. Meet the 3 interns. Tour the studio. Read every active client file. No meetings besides those. Days 2 to 5: Sit in on Anna's sales calls. Watch a full intake from deposit to questionnaire. Walk through the production pipeline with our editor. Find the bottleneck. Tell me what you saw. Day 7: Your first weekly Loom update to me. What is broken, what is working, what are you changing in your first 30 days. By day 30: Anna and the interns have a weekly cadence. The newsletter is shipping. I have stopped being asked to approve things under $5K.
WHAT YOU WILL OWN AS CEO
If you hit the milestones, here is what the next chapter looks like: At 24 months, if you 2x LLS revenue to $400K+, you become CEO. Additional 2% equity grant. Base raises to $115K to $130K. Performance bonus moves to 25% of base. You take strategic decisions for LLS. I move to Chairman and Founder. I keep brand voice, board governance, and capital allocation. You run everything else. You build the executive team under you.
CFO, COO, VP
Production, VP Sales. I sign off on $80K+ hires. You drive the rest. You own LLS growth to $1M, $3M, $10M revenue over the following 3 years. At each major milestone, we revisit equity. The original 6% you hold is yours. The rest of the table is open to negotiate as you grow LLS into a real category leader.
WHAT YOU WILL NOT OWN
Brand voice and core positioning (I keep that) Big strategic pivots (joint with me) B2B partnerships (a separate hire owns that) Capital allocation above $25K (joint) Anything related to my other company, RCC (separate entity, separate world)
WHO I AM LOOKING FOR
This is not a job for everyone. Read these honestly. You are right for this if: You have 5 to 10 years of operations or general manager experience You have run a small services business or a department within one You have hired, developed, and let go of people You build a process but you move fast You can manage a founder without being controlled by one You make decisions and stand by them You care about details but you do not drown in them You believe stories matter and you can tell when one does You want to build ownership in something real, not collect stock options in something abstract Faith driven is welcome but never required You are wrong for this if: You want to be a Strategic Advisor or Chief of Staff with no operational accountability You have never run anything where the buck stopped with you You need a board, a budget committee, and a Chief People Officer to get things done You think bootstrapped is a downgrade You want CEO title before you have earned it You want to outsource the hard conversations with team members You see this as a job, not a 5 to 10-year build
THE HONEST REALITY OF BOOTSTRAPPED I
am going to say this directly because it matters. LLS is profitable but small. We do not have venture funding. Your salary in the first 12 months is partially funded by my personal investment. The way your salary becomes self-sustaining is by growing LLS revenue to $400K+ by your second year. That means you do not get six months to develop a strategy or build alignment. You hit the ground running. You make Anna more effective. You ship the newsletter. You close the operational gaps. You move our intake from manual to systematic. You will not have unlimited budget. You will have a real, finite budget that grows as LLS grows. Every dollar matters. You will not have HR, legal, finance, IT, and marketing departments to lean on. You ARE those departments until we can hire under you. This is harder than running a department at a $10M company. It is also more rewarding. Every win is yours. Every system is yours. Every person you hire is yours. If you have always wanted to run something but you cannot stand investor boards and venture timelines, this is your shot.
THE DEAL-BREAKER QUESTIONS I
will ask every finalist these two. Be ready. 1. Tell me about a time you ran something well without the founder being involved daily. Be specific. Names, numbers, decisions you made alone. 2. Why do you want to be CEO of a company you did not start? If you cannot answer the second one honestly, we are not a fit.
WHAT SUCCESS LOOKS LIKE
At 90 days: You know every active client by name and where each one is in the pipeline Anna and the interns have a clear weekly cadence and quotas The newsletter is shipping weekly I have stopped making operational decisions for LLS You have completed one full P and L review with me You have not asked me to approve anything below $5K At 12 months: LLS revenue is at least $300K, on track for $400K+ Anna is promoted or transitioned You have made at least 2 hires under you Client NPS above 80 We have shipped at least one new product or service line The newsletter has a real subscriber base and a real conversion rate At 24 months, the CEO promotion review: LLS revenue 2x to $400K+ Profitable, not running on bridge capital Team of 5 to 8 people Brand recognition in the legacy, memorial, and estate planning space You have run a strategic planning cycle without me driving it I trust you enough to step back as Chairman If you hit these, you become CEO. We sign the new agreement. We build the next 5 plus years together.
HOW TO APPLY
Email me directly: jaxon at shareyourlifelegacy.
org Send me three things:
1. Your resume or LinkedIn 2. One sentence on the most operationally challenging thing you have ever run 3. A 2 to 3 minute Loom video introducing yourself and answering: who you are, why you want to be CEO of a company you did not start, and one specific time you ran something well without the founder being involved daily No cover letters. No corporate buzzwords. Write and speak like a real person who has run real things. The Loom does not need to be polished. Casual, real, one take. We make documentaries. I need to know you can be on camera without it feeling forced.
ONE LAST THING I
am committing 5 to 10 years to this. So is whoever I hire. I do not need someone who is currently looking for a next career move. I need someone who has been waiting for the right thing to bet a decade on. If that is you, do not overthink the application. Send the resume, one sentence, and a 3-minute Loom. I will respond within 48 hours on whether we are moving forward or not. I owe you that much for taking the time.
