Manager, Catalog Creator Pop/Rock Santa Monica, 90404

Manager, Catalog Creator Pop/Rock – Santa Monica, 90404, United States of America How We LEAD The Manager, Catalog Creator - Pop/Rock supports creator, influencer, and content marketing initiatives across Interscope's iconic Pop/Rock catalog artists. This role helps bring legacy eras, anniversaries, archival moments, and genre-defining stories to life through strategic creator collaborations. Partnering with Digital Marketing leadership and cross-functional teams, the Manager ensures all creator content reflects each artist's legacy while engaging both long-standing fans and new audiences. A general awareness of how catalog resonates globally is helpful, ensuring creator strategies can translate well across markets when needed. How You'll CREATE Creator, Influencer & Content Strategy Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns. Identify creators across platforms whose content aligns with Pop/Rock storytelling, nostalgia, and performance-driven creative. Recommend creators suited for key territories when projects require international amplification. Support strategy across anniversaries, reissues, remasters, box sets, and heritage moments. Campaign Development & Execution Manage creator sourcing, outreach, briefing, deliverables, and communication. Track creator output across social platforms and compile performance insights. Maintain clear communication between creators, internal teams, artist partners, and estates. Activate around key release moments, cultural cycles, and platform trends related to Pop/Rock catalog. Insights, Data & Optimization Use platform analytics and cultural trends to identify creators that feel organic to each campaign. Assess creator performance and identify opportunities to scale or optimize. Consider cross-market insights to enhance campaign reach where relevant. Cross-Functional Collaboration Collaborate with Catalog and Core label teams such as Marketing, Digital, Creative, A&R Research, Production, and Revenue. Support the use of IGA's broader creator/content network across Pop/Rock catalog initiatives. Ensure creator content supports the artist's brand, campaign narrative, and catalog positioning. Bring Your VIBE 3+ years of creator/influencer marketing experience within Pop/Rock, digital media, or adjacent spaces. Understanding of Pop/Rock culture, nostalgia audiences, digital creator ecosystems, and fan behavior. Comfortable managing relationships with creators, artist teams, and internal partners. Highly organized and proactive, able to manage multiple catalog campaigns simultaneously. Strategic thinker who understands the role of paid vs. organic creator programs. Interest in Pop/Rock music history and how legacy content connects with global audiences.