FITNESS DIRECTOR

Job Title:

Fitness Director, MA/ Southern NH area

Department:

Personal Training Reports to:

VP of Personal Training FLSA Status:

Exempt Position Overview The Fitness Director is responsible for overseeing all personal training operations, ensuring exceptional service, and driving departmental growth. This role involves leading and managing a team of Fitness Professionals while aligning department strategies with the company's vision and goals. The Fitness Director also plays a key role in expanding the customer base, maximizing profitability, and enhancing the overall member experience. Key Responsibilities Deliver outstanding customer service by optimizing the member experience. Lead by example and foster a customer-focused culture within the fitness department. Make effective decisions regarding customer service issues in accordance with company policies. Uphold and promote the unique value proposition of Best Fitness. Prepare and manage personal training agreements using ABC Datatrak. Process agreement changes and ensure proper documentation. Handle all register transactions related to personal training agreements. Develop and distribute sales materials for personal training services. Build and maintain strong relationships with current and prospective clients. Identify and resolve client concerns proactively. Track, follow up, and manage client engagement using Club OS. Meet and exceed monthly sales and retention targets. Oversee and resolve all customer complaints related to the personal training department. Recruit, hire, train, and develop a high-performing Fitness Professional team. Review department payroll reports for accuracy and compliance. Assess clients' physical fitness levels and monitor progress. Design and implement personalized workout programs to meet client goals. Instruct and demonstrate proper equipment usage and exercise techniques. Ensure safe, clear, and concise instructions before and during workout sessions. Support clients by providing fitness and nutrition guidance, along with progress evaluations. Motivate clients to achieve their fitness objectives. Maintain professional competence through ongoing education and industry advancements. Proactively enhance member retention by fostering strong client relationships. Perform additional duties as assigned. Required Skills & Competencies Strong verbal and written communication skills. Excellent customer service and negotiation abilities. Ability to inspire, lead, and motivate a team. Sales and business development acumen. Strong organizational and planning skills. Proficiency in computer literacy and sales tracking systems. Education & Certifications High school diploma required; college degree preferred. Must hold at least one nationally accredited personal training certification from the following: NSCA-CSCS, NSCA-CPT, ACE, NASM, ACSM, AFPA, NFPT, or PTA Global. CPR/AED certification (must obtain within three months of hire). Experience Requirements Personal training experience required. Sales experience preferred. Management experience preferred. Physical Requirements Ability to stand, walk, and sit for extended periods. Ability to reach, climb, stoop, kneel, crouch, or crawl. Ability to lift and move up to 75 pounds.