Manager, Functional & M&A

Location:

Remote within U.S.

Department:

Global Consumer & Commercial Intelligence Summary of Role:

Insights leader owning end to end, holistic insights agenda and key stakeholder wiring for Functional BU and M&A. Drives deep consumer, shopper and marketplace intelligence to fuel growth strategy for Functional BU and M&A initiatives. Partners with Director, Salty, Functional & M&A Insights to drive and execute insights agenda for brand level demand creation strategies and brand equity.

Role Responsibilities:

Demand Creation Strategy:

idea generation, innovation pipeline optimization & validation, audience identification and definitions, design to value

Brand Equity:

Deep in market performance understanding and analytics (portfolio and brand level), translation of Brand Health tracking to results, Creative/Comms idea generation, optimization and validation

Foundational Insights:

Contributes to portfolio-wide insights and other foundational learnings

M&A:

Drive M&A overarching agenda with consumer and category insights; lead full consumer, shopper and marketplace insights and implications for potential acquisition targets; Provide linkage of M&A strategy and insights to core business units

Budget Management:

Leads partnership with Marketing ops to ensure balanced and accurate insights budget for Functional & M&A Insights Level of influence requires frequent and meaningful interaction with Functional DCS, Functional Brand team and M&A team. Partner with Commercial Intelligence and Business Intelligence teams for additional inputs across insights functions. Desired knowledge, skills, and abilities: Advanced understanding of insights tools, datasets and capabilities to contribute to holistic approach to meaningful insights generation (consumer, shopper, analytics, trends) Ability to integrate across data sources and drive to clear, actionable and breakthrough insights that will guide decision making and future growth Strategic framing and communication, proven ability to communicate and influence with compelling insights and clear recommendations Strong collaborator and ability to build dynamic relationships with internal and external partners

Minimum Education and Experience Requirements:

Education - Bachelor's degree in required; advanced degrees preferred but not necessary Experience - 5-7 years of experience in Shopper, Consumer and/or Analytical (e.g., Business Intelligence, Category Management) Insights #LI-TL1 #LI-Remote The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

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