General Manager

Description Job Title:

General Manager - Multi-Location RV Dealership (Two Rooftops) Position Summary The General Manager is responsible for the overall performance, profitability, and strategic direction of a two-location RV dealership operation. This role provides high-level leadership across both rooftops, ensuring consistent execution in sales, service, parts, and finance while developing strong on-site management teams. The GM balances big-picture strategy with operational oversight, driving growth, efficiency, and an exceptional customer experience across both locations. Requirements Key Responsibilities Multi-Location Leadership Oversee and mentor General Sales Managers, Service Managers, and department leaders at both rooftops. Ensure alignment in processes, culture, and performance standards across locations. Conduct regular site visits and performance reviews to maintain operational consistency. Build a strong leadership bench and succession plans for each store. Operations Management Standardize and optimize workflows across both dealerships. Monitor daily operations through KPIs, reporting, and leadership check-ins. Identify inefficiencies and implement scalable solutions across locations. Ensure each rooftop operates with accountability and clear performance expectations. Sales & Growth Strategy Develop and execute unified sales strategies while adapting to each location's market. Oversee inventory strategy across both rooftops, including allocation, aging, and transfers. Partner with Sales and F&I leaders to maximize gross profit and product penetration. Drive lead management, CRM discipline, and marketing effectiveness across both stores. Customer Experience Establish consistent customer experience standards across both locations. Monitor CSI (Customer Satisfaction Index) and online reputation. Handle high-level escalations and ensure timely resolution of customer issues. Financial Oversight Full P&L responsibility for both rooftops. Develop budgets, forecasts, and financial targets for each location. Analyze performance metrics and adjust strategies to meet profitability goals. Control expenses while investing strategically in growth opportunities. Inventory & Vendor Relations Oversee inventory purchasing and OEM relationships across both locations. Balance inventory mix and pricing strategies based on regional demand. Coordinate inter-store inventory movement to optimize turnover. Compliance & Risk Management Ensure both locations comply with all regulatory, safety, and financial requirements. Maintain strong internal controls and audit processes. Team Development & Culture Recruit, develop, and retain high-performing leaders and staff. Implement consistent training and performance management systems. Foster a unified, high-performance culture across both rooftops while respecting local team dynamics. Qualifications 7+ years of dealership management experience, with multi-location oversight preferred. Strong background in RV, automotive, marine, or powersports industries. Demonstrated success managing multiple departments and leaders simultaneously. Proven ability to drive revenue growth and profitability across multiple locations. Strong leadership, organizational, and communication skills. High level of financial acumen, including multi-store P&L management. Experience with CRM and dealership management systems. Preferred Qualifications Direct experience managing multiple rooftops or large-volume dealerships. Bachelor's degree in Business, Management, or related field (or equivalent experience). Experience working with RV manufacturers and multi-brand inventory. Compensation & Benefits Competitive base salary + multi-location performance bonuses Health, dental, and vision insurance 401(k) with company match Paid time off and holidays Vehicle allowance or demo program (if applicable) Work Environment Frequent travel between both dealership locations. Combination of office, showroom, and outdoor lot environments. Extended hours, including weekends, based on business needs.