Marketing Operations Analyst

In Office (Monday - Friday) Not a Remote or Hybrid Position. About Generational Group Bringing Wall Street strategies to Main Street businesses, Generational Group helps private business owners grow and exit their businesses at the right time for the optimal price. We don't just close deals, we open up a world of possibility. Consistently ranked as the No.1 M&A advisory firm for mid-market businesses, we have a history of successfully selling privately held businesses across North America. Introduction to position Generational is seeking a proactive and detail-oriented Marketing Operations Analyst to lead the coordination, optimization, and execution of marketing initiatives across the organization. Working closely with the Chief Marketing Officer (CMO), this role ensures that strategic campaigns are implemented efficiently, tracked accurately, and continuously improved for performance and impact. You will take ownership of complex projects, manage vendor and agency relationships, and provide leadership in the daily operations that make the marketing department run smoothly. This role is ideal for someone who can tackle ambiguity and thrives on structure, problem-solving, and measurable performance improvement. The ideal candidate will have 2-5 years of experience in marketing, with a focus on campaign management, analytics, and lead generation. You should bring both an operational mindset and the confidence to lead projects independently. Experience in reputation management—including monitoring and responding on Reddit, review sites, and online forums—is highly valued. Familiarity with website content management or basic technical editing skills is a plus. Willingness to learn new AI tools and use them throughout the marketing operations is critical. Essential Duties and Responsibilities

• Implement and manage direct marketing strategies and paid media campaigns
• Oversee project timelines and deliverables
• Track campaign performance and analyze results
• Lead reputation management initiatives
• Communicate with internal teams and vendors
• Contribute to content development
• Facilitate the use of AI throughout Generational Group's marketing operations Knowledge, Skills, and Abilities
• 2-5 years marketing experience
• Strong project management
• Excellent communication and problem-solving
• Ability to manage multiple priorities
• Strong ownership and accountability Education and Experience Required Bachelor's degree in marketing or related field; 2-5 years relevant experience.

Compensation $75,000 - $85,000 + benefits Location 3400 N Central Expy | Suite 100 | Richardson, TX 75080 This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

Pay:

$75,000.00 - $85,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Health savings account Life insurance On-site gym Paid parental leave Paid time off Referral program Vision insurance Application Question(s): Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Education:

Bachelor's (Required)

Experience:

Marketing:

2 years (Required)

Location:

Richardson, TX 75080 (Required) Ability to

Commute:

Richardson, TX 75080 (Required)

Work Location:

In person