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Job Description
Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of
BECU. PAY RANGE
The Target Pay Range for this position is $128,900.00-$157,500.00 annually. The full Pay Range is $99,900.00 - $186,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.
BENEFITS
- because people helping people starts with supporting you 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match
IMPACT YOU'LL MAKE
As a Sr. Marketing Manager, you'll play a pivotal role in shaping how BECU connects with members across their entire lifecycle—from onboarding through engagement, cross-sell, and retention. You'll design and define marketing strategies that unify the member experience, using data-driven insights to create meaningful, personalized interactions. This is a unique opportunity to build and influence foundational capabilities, including journey mapping, segmentation strategy, and marketing models, while helping evolve BECU's shift toward lifecycle marketing. You'll bring clarity to complexity, connecting the dots across teams, channels, and moments that matter most. Your work will directly impact organizational growth and deepen member relationships in a rapidly transforming environment.
WHAT YOU'LL DO
Lifecycle Strategy & Journey Ownership:
You'll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
Segmentation Strategy Development:
You'll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
Marketing Model Strategy:
You'll own key marketing models (e.g., next best offer, attrition) from a strategic lens—identifying gaps, refining existing models, and shaping future capabilities.
Channel Expansion & Strategy:
Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
Data-Driven Insights & Performance Analysis:
You'll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
Forecasting & ROI Optimization:
You'll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
Cross-Functional Leadership:
You'll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
Marketing Planning & Execution Oversight:
You'll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
Business Reviews & Executive Communication:
You'll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
Budget & Financial Stewardship:
You'll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
Leadership & Influence:
You'll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement. This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.
WHAT YOU'LL GAIN
Builder-Level Impact:
Shape and define new marketing capabilities, influencing how lifecycle marketing is brought to life at scale
Strategic Ownership:
Operate at a high level, partnering with leadership to define strategy, roadmaps, and long-term vision
End-to-End Visibility:
Work across the full member lifecycle, gaining exposure to onboarding, cross-sell, engagement, and retention strategies
QUALIFICATIONS
Minimum Qualifications:
Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience Seven years of experience as a Marketing Manager or related role
Desired Qualifications:
Advanced degree in Marketing, Business Administration, or Communications preferred. CRM and life-cycle marketing experience Project management skills with a strong service focus and ability to manage multiple projects and deliverables Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences. Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
JOIN THE JOURNEY
Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #
BECUJourney EEO Statement:
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Job Alerts:
If you would like to be kept informed of new potential opportunities, click here. You will be asked to create an account if you do not already have one. From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. With 90 years and over one million members later, we're still rooted in our values, practices and mission - and even more passionate about our future. As one of the nation's leading credit unions, we're not driven by profit. We're owned by our members and their interests are at the core of everything we do. Now we're growing faster than ever before--but we'll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you'll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it's our people who make us special.
