THC Category Manager

About Us:

Bernick's is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.

Job Summary:

The THC Category Manager is responsible for developing and executing category strategies for regulated cannabis products that drive revenue growth, optimize assortment, and maximize profitability while ensuring full compliance with state and local cannabis regulations.

Responsibilities:

Own and execute end-to-end category strategy for THC products, including assortment planning, pricing architecture, promotions, launches, and product lifecycle managementBalance innovation, trends, and compliance requirements across THC formats (e.g., flower, pre-rolls, vapes, edibles, concentrates, beverages)Analyze sales performance, consumer behavior, potency preferences, and market trends to identify growth and optimization opportunitiesDevelop and manage category financial plans, including revenue, margin, velocity, and inventory turn targetsPartner with compliance and operations teams to ensure all products, promotions, and inventory practices adhere to cannabis regulationsSupport demand planning, forecasting, and replenishment to meet sales goals while minimizing shrink, markdowns, and expirationsCollaborate with marketing to build compliant promotional calendars, in-store merchandising strategies, and educational campaigns