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Lead, Engagement Marketing (Telephonic Channels)
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Humana
Little Rock, AR (In Person)
Full-Time
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Job Description
Lead, Engagement Marketing (Telephonic Channels)
at Humana in Little Rock, Arkansas, United States
Job Description
Become a part of our caring community
Become a part of our caring community and help us put health first
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.
At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data-informed campaigns that support members throughout their healthcare journey.
We are hiring a Lead to support strategic marketing initiatives by integrating marketing campaigns with our call centers and live agent channels.
The role contributes to Humana's mission to improve member health outcomes and satisfaction through personalized, data-driven communications. The position is ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey-from onboarding and education to engagement, medication adherence, and retention.
As part of a dynamic and mission-driven team, you'll help shape the way Humana connects with its members-ensuring every interaction is timely, relevant, and rooted in empathy. If you're looking to make a meaningful impact through marketing, we invite you to explore these opportunities.
Key Responsibilities
Responsibilities include:
+ Lead the strategic oversight and continuous optimization of the live agent channels for marketing campaigns to improve member health outcomes, including both dedicated campaign call centers and Humana's general customer service
+ Collaborate with cross-functional teams to forecast call volume, managing timing of outreaches, and plan capacity and resources
+ Champion the voice of the members by listening to calls for quality and insights, integrating feedback, and enhancing engagements using behavioral signals
+ Partner with call centers to ensure they have the data they need to deliver personalized support to members on key health topics
+ Collaborate on strategic projects to improve data and technology integration with call centers, including data exchanges, tech
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