Tier 3 Certified Program Lead Media Strategy Expe

We're looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.

As the Tier 3 Certified Program Lead & Media Strategy Expert, you'll shape and govern our Tier 3 program-owning media strategy, data activation, and partner performance-while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:

What You'll Do

• Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
• Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
• Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
• Establish closed-loop measurement from media engagement lead sale
• Manage and optimize a network of certified partners, ensuring performance and compliance
• Increase dealer adoption through clear playbooks, training, and storytelling
• Deliver insights and optimization strategies across the full funnel

Basic Qualifications:

Bachelors Degree RequiredMinimum 7 years in automotive digital marketing, Tier 3 media, or OEM program managementDeep expertise in dealer-level media and co-op environmentsStrong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)Experience with data frameworks (Epsilon, CDPs, tagging strategies)Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred Qualifications:

Increased dealer participation in the Tier 3 Certified ProgramImproved media performance (lower CPL, higher ROAS, stronger conversions)Scaled adoption of data and measurement frameworksMeasurable lift in VDPs, leads, and salesReduced waste and improved alignment across Tier 1, 2, and 3We're looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.

As the Tier 3 Certified Program Lead & Media Strategy Expert, you'll shape and govern our Tier 3 program-owning media strategy, data activation, and partner performance-while connecting OEM strategy to real dealer outcomes.

Key Responsibilities:

What You'll Do

• Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
• Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
• Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
• Establish closed-loop measurement from media engagement lead sale
• Manage and optimize a network of certified partners, ensuring performance and compliance
• Increase dealer adoption through clear playbooks, training, and storytelling
• Deliver insights and optimization strategies across the full funnelAt Stellantis, we assess candidates based on qualifications, merit, and business needs.

We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.