Program Manager

Program Manager Department:

Programs Reports To:

Executive Director Location:

Remote (SF Bay Area-based preferred; required monthly in-person events and occasional evening and weekend availability for events. Regional travel as needed.)

Classification:

Full-Time, Exempt Role Overview:

The Program Manager is responsible for leading the development, execution, and evolution of all Naturally NorCal programming—including events, peer forums, and community experiences. This role sits at the center of member and partner engagement and plays a key leadership function in shaping how our community connects and grows. The ideal candidate is both strategic and hands-on, with the ability to manage details while keeping a clear vision for impactful, inclusive programming. This is a highly cross-functional role spanning programming, marketing, partnerships, and community engagement. The ideal candidate has an entrepreneurial mindset, enjoys working with founders, service providers and emerging brands, and thrives in a collaborative, mission-driven environment. Core Responsibilities Programming Design and manage the annual calendar of events, peer forums, and educational programming Lead monthly in-person events and attend board meetings in Northern California Oversee program execution from concept through delivery in a committee format Manage budgets, timelines, and resources in partnership with the Executive Director Collaborate with members, speakers, sponsors, and partners to deliver high-quality experiences Track participation and gather feedback to continuously improve programming Manage event registration systems and CRM updates Supervise staff, contractors, and/or volunteers supporting programs Represent Naturally NorCal at key regional events Marketing & Communications Manage the programming communications calendar Develop marketing copy and coordinate promotional materials and monthly newsletter(s) Support website updates and social media related to programs Partner with marketing support to ensure consistent and timely promotion Collaboration & Leadership Contribute to organizational strategy and planning Work closely with the Executive Director, board, and committee leaders to identify community needs Serve as a connector and advocate for members and partners Participate in regular coordination with Naturally Network chapters Qualifications 5+ years of experience in program management, events, community engagement, coordination, or related roles. Nonprofit or membership-based organization experience preferred. Background in natural products, CPG, or food & beverage preferred Strong organizational and project management skills, including managing budgets, timelines, and multiple priorities Experience working with entrepreneurs, startups, service providers and high-growth companies is highly preferred Experience with CRM systems, event registration tools, Google docs & Microsoft Office. Excellent communication skills (written and verbal) Experience evaluating program success through metrics and feedback Comfortable operating both strategically and tactically Familiarity with email marketing, social media, and website management