Creative Project Manager II

Creative Project Manager II#26-10472 Kohler, WI

Fully Remote Job Description Job Details:

Industry:

Manufacturing

Job Title:

Digital Marketing Manager

Duration:

15+ Months

Location:

REMOTE Job Description:

We are seeking a strategic, creative, and technically proficient Digital Marketing Manager to lead digital presence and drive engagement across website and email channels. This role owns the end-to-end digital experience, including website storytelling, user journey optimization, analytics, technical management, and execution of email marketing campaigns. The ideal candidate will combine content strategy, data-driven decision-making, and technical expertise to enhance engagement, conversion, and overall digital performance.

Roles & Responsibilities:

Develop and maintain a cohesive brand narrative across the website. Create, edit, and optimize website content for clarity, engagement, and conversion. Collaborate with design, product, and communications teams to ensure consistent messaging and visual identity. Identify opportunities for new content formats, stories, and web experiences. Map, analyze, and optimize user journeys to improve conversion and usability. Conduct A/B testing and analyze behavioral data to recommend funnel improvements. Partner with UX/UI teams to build intuitive, customer-centric experiences. Monitor and improve website performance metrics. Own website analytics setup, tracking, and reporting (e.g., GA4). Define and track KPIs related to traffic, engagement, and conversions. Build dashboards and provide actionable insights to stakeholders. Use data to drive decisions across UX, content, and marketing campaigns. Oversee website maintenance, updates, and enhancements with developers/agencies. Ensure website security, functionality, and performance best practices. Manage integrations, tagging, and analytics configurations. Troubleshoot website issues and ensure minimal downtime. Develop and execute email marketing strategies, including campaigns and automated journeys. Create targeted, high-impact email content aligned with business goals. Monitor email deliverability, engagement, and list health. Conduct A/B testing for email campaigns to optimize performance.

Must Have:

5+ years of experience in digital marketing, with strong focus on website and email channels. Proven experience in website content strategy and user journey optimization. Hands-on experience with web analytics tools (e.g., GA4). Strong understanding of A/B testing, conversion optimization, and funnel analysis. Experience managing website CMS, integrations, and technical updates. Proficiency in email marketing platforms and campaign execution. Strong analytical mindset with ability to translate data into actionable insights. Excellent collaboration and stakeholder management skills. Nice to

Have:

Experience working with UX/UI design teams or background in user experience principles. Familiarity with marketing automation tools and CRM systems. Basic knowledge of HTML/CSS or web development concepts. Experience working with external agencies or vendors. Exposure to advanced analytics or personalization strategies. "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."