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Brand Building Associate / Associate Brand Building Manager, Quilted Northern®
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Georgia-Pacific
Atlanta, GA (In Person)
Full-Time
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Job Description
Your Job The Georgia-Pacific Consumer Business is committed to building brands that matter across a diverse portfolio of trusted products used in millions of homes every day. As we continue strengthening our connection with consumers and retail partners, the Quilted Northern® brand team is seeking someone who is passionate about consumer marketing to join our team in Atlanta, GA. Reporting to the Quilted Northern® Brand Building Director, the role is ideal for someone who is curious, proactive, and eager to learn the fundamentals of brand building. This individual will support key marketing initiatives, partner across cross-functional teams, and use consumer insights and performance data to help inform recommendations. They bring a strong sense of ownership and are committed to delivering high-quality execution. What You Will Do
- Support the development and execution of integrated marketing plans aligned to brand vision and objectives
- Partner cross-functionally with teams including insights, consumer promotions, and in-house agency partners to bring marketing campaigns to life
- Develop marketing briefs and manage creative development for digital media, ecommerce, the brand website, and other brand touchpoints
- Support the planning and execution of the brand's consumer promotions programs, including coordination with cross-functional teams and tracking plan performance
- Analyze marketing performance data, including brand health metrics, point-of-sale data, and other business analytics, to help identify insights and inform recommendations
- Manage day-to-day marketing administration and support activities including marketing investment forecasting and tracking Who You Are (Basic Qualifications)
- Bachelor's degree or higher
- Experience in one of the following: Brand Management/Brand Building, Marketing, or Sales What Will Put You Ahead
- Prior experience in CPG or retail
- Brief writing and content development experience
- Familiarity with ecommerce or other digital marketing
- Comfort analyzing data to identify trends and support recommendations
- Exposure to cross-functional collaboration At Koch companies, we are entrepreneurs.