PUBLIC INFORMATION OFFICER

General Description The purpose of this job within the organization is to manage the Town's communication functions, including social media platforms, public and media relations, monthly newsletters, informational video content, and oversight of the Townwide branding initiative. This job works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to management through conferences and reports Duties and Responsibilities The functions listed below are those that represent the majority of the time spent working in this job. Management may assign additional functions related to the type of work of the job as necessary.

Essential Functions:

Writes, reviews, edits and produces clear concise communications for key audiences. Maintains communications with media and the community to include writing, editing and issuing press releases, photographs and other informational material to all media outlets and email distribution lists. May serve as the Town spokespersons for media inquiries. Maintains the social media presence of the Town. Plan events for business openings, press conferences, etc. Coordinates preparation of legislative packages and Town Council public information questions and represents the Town at related meetings and functions. Provides marketing and public relations counsel to Town departments regarding effective and creative communications

FULL JOB

DESCRIPTION