Content Creator & Marketing Specialist

The Content Creator & Marketing Specialist is responsible for capturing and producing high-quality visual content that brings the guest experience to life, strengthens brand storytelling, and drives visitation, reservations, dining, and retail engagement. This role blends hands-on content creation with marketing execution across social media, digital platforms, and promotions campaigns. The position is reported to the Park General Manager.

ESSENTIAL FUNCTIONS

Capture compelling photos and video content that highlights the full destination experience, including lodging, food & beverage, retail, recreation, landscapes, and guest activities. Produce engaging short-form video content (Instagram Reels, Tik Tok, You Tube shorts) optimized for social performance. Develop branded story telling series that showcase seasonal offerings, associate expertise, and guest adventures across all lines of business. Edit and deliver polished content using industry standard tools. Collaborate with the corporate marketing team to maintain consistent brand standards, following General Manager direction adhering to all National Park Service compliance protocols. Manage day-to-day content scheduling and publishing across key platforms - Instagram, Facebook, Tik Tok, You Tube, LinkedIn. Monitor audience engagement and respond to guest interactions in alignment with brand voice and service expectations. Support paid organic marketing efforts that drive bookings, visitation, participation, and retail conversion. Partner with Operations teams to promote upcoming events, seasonal packages, interpretive programming, and guest experiences. Assist in shaping marketing direction by providing creative input, field-based insights, and performance feedback. Build marketing content assets for websites, email campaigns, signage, promotions, and on-site guest communications. Ensure all content aligns with both Mt. Rainier Guest Services branch branding, park partner standards and corporate image. Capture vendor, community, and partner stories that enhance authenticity and local connection. Support guest-facing activations including influencer visits, pop-up experiences, media opportunities, and promotional events.

SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE

High School Diploma/G.E.D. equivalent required; secondary education in a related field is preferred. Strong knowledge of content creation tools like Cana and Adobe Creative Suite (Photoshop, Premiere). Deep knowledge of how different platforms operate and understanding of interpreting analytics. Able to communicate clearly and concisely, both orally and in writing. Able to accurately handle confidential and sensitive information. Must be service and safety oriented. Must possess a sense of awareness, timelines, urgency, common sense, and have a very strong attention to detail. Strong organization and time management skills are a must. Strong level of knowledge and comfort with Windows operating system and MS Office software required.

PHYSICAL AND MENTAL REQUIREMENTS

Availability for seasonal position (April 2026 - October 2026) Lift, carry, and push up to 25 lbs. occasionally. Able to sit for long periods up to two hour stretches. Perform repetitive motions like bending, grasping, and typing Able to spend long periods on the telephone and working on computer. Strong physical ability to hike and move through the park to enable capturing features of the area. Read and write work-related documents in English. Speech recognition and clarity, including the ability to understand the speech of visitors, co-workers and guests, and the ability to speak clearly in order to be understood by same in English. Constantly communicate and receive written and verbal communication with other employees in fast-paced environment.

EQUIPMENT USED

Typical office equipment (computers, multi-extension phone system, fax, copiers, scanners, among others), as well as audio visual equipment and lighting necessary for content creation.