Customer Advocacy and References Program Manager, North America | Rochelle, IL, USA
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Sapiens
Remote
Full-Time
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Job Description
Customer Advocacy and References Program Manager, North America Title:
Global Customer Advocacy & References Program Manager Location :
Remote Role Overview We are looking for a Global Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program, from creating customer stories to enabling sales with references and driving joint customer promotion. Key Responsibilities- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
- Ensure alignment with messaging and sales priorities
- Build and manage a customer reference directory to serve sales efforts
- Support sales with relevant references for active deals
- Manage reference requests and customer engagement
- Develop relationships with key customers for executive references and advisory programs
- Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
- Partner with Sales, Customer Success, Product, and Marketing
- Ensure advocacy assets are accessible and actively used Requirements
- 5+ years in customer marketing, advocacy, product marketing, or customer success
- B2B experience within a SaaS environment
- Experience in marketing within a Born in Cloud environment
- Experience managing customer references and/or advocacy programs
- rong storytelling and communication skills
- Ability to work cross-functionally and drive execution At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment.
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