Social Media & Content Lead

Location:

Glendale, CA (4 Days In-Office)

Salary:

$90,000-$100,000 The Role TACORI is a house of design, precision, and hand-crafted artistry. We are seeking a Social & Content Art Lead to serve as the visual architect of our brand across digital platforms. This is not a role for a generalist; it is a role for a creator with a high-fashion lens who understands that in the luxury space, every frame must be "considered." You will lead the day-to-day visual narrative, moving seamlessly between high-level content strategy and hands-on production. You aren't just capturing moments-you are translating TACORI s heritage into culturally resonant, platform-native storytelling.

Key Responsibilities Visual Narrative & Production:

Shoot, direct, and produce campaign-grade social content. You will elevate raw captures into refined, luxury assets through expert editing and color grading.

Strategic Trend Translation:

Monitor the "chronically online" landscape to identify cultural shifts, translating them into the TACORI vernacular without compromising brand integrity.

Editorial Voice:

Own the written word across social channels, crafting elevated, "quiet luxury" copy that feels like an editorial caption rather than a marketing blurb.

Community Curation:

Manage high-touch engagement across Instagram, TikTok, Pinterest, and Reddit, cultivating a sophisticated community with a tone that reflects our Glendale atelier s craftsmanship.

Performance Art:

Analyze content performance through a qualitative and quantitative lens, refining the aesthetic strategy to maximize brand equity and engagement.

Who You Are The Experience:

5+ years of experience in social media, content creation, or art direction, preferably within the luxury, jewelry, or high-fashion sectors.

The Eye:

You possess a "luxury-level" aesthetic. You understand lighting, framing, and the nuance of premium pacing in short-form video.

The Toolkit:

Proficient in mobile and professional capture; an expert in editing suites (Adobe Premiere, CapCut, or similar) with a high standard for color theory.

The Pulse:

You are deeply embedded in internet culture and understand the technical nuances of TikTok, Instagram, and emerging platforms.

The Precision:

Highly organized and proactive, capable of managing a content pipeline that meets the exacting standards of a global design house. Bonus Points Experience navigating high-intent communities like Reddit. A background in working with high-profile creators or luxury influencers. Experience in the fine jewelry or bridal industry, fashion or luxury industry.