Brand Storyteller

Brand Storyteller East Fork Pottery - 2.5 Asheville, NC Job Details Full-time $68,000 - $80,000 a year 1 day ago Benefits Paid holidays Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Employee discount Bereavement leave Life insurance Qualifications Cross-functional collaboration Full Job Description Brand Storyteller Job Description Working at East Fork East Fork began in 2010 as one potter throwing pots and filling a wood-fired kiln on an old tobacco farm in the mountains of North Carolina. Today we are one of the largest remaining dinnerware manufacturers in the US, making over 600,000 pots a year. We're a Certified B Corporation, a distinction that speaks to our accomplishments and decisions that prioritize more than just our bottom line and hold us accountable to work for the betterment of our employees, customers, suppliers, communities, and environment. Our work is always led by our mission - In everything we do: Set a beautiful and abundant table. We do all of this with a spirit of steadfast commitment to make products of unmatched material quality while using our business to contribute to a more joyful and equitable world. Position Description We are seeking a Brand Storyteller, a strong writer with deep knowledge of the home, cooking, and lifestyle space, who can translate creative direction into cohesive, compelling narratives that reinforce our brand identity and elevate our products in the market. The Brand Storyteller will collaborate directly with the creative, marketing, product, and content teams to ensure all storytelling is aligned with our brand vision, marketing concept, and seasonal themes. This role will contribute to brand expression across channels while ensuring the company's voice and narrative are consistently compelling across all touchpoints. Responsibilities Translate creative concepts and seasonal themes into written narratives across digital, social, product, experiential, and print channels. Execute copywriting across core brand channels, including Journal, Email, Advertising, Web and Catalog, ensuring consistency in voice, quality, and narrative, as well as support the development of product and social media copy. Support the development and evolution of East Fork's brand voice to support product positioning and overall brand strategy. Contribute to concept development for campaigns, product launches, and brand initiatives, offering strategic storytelling insights. Partner with marketing to execute campaigns, ensuring messaging is consistent with brand direction. Assist in maintaining editorial quality and consistency across content. Monitor trends in culture, lifestyle, and industry to inform storytelling strategies and keep the brand voice fresh and relevant. Collaborate with marketing and product teams to translate product features and priorities into clear, customer-facing narratives Reports To Head of Design Department & Cost Center 4000 - Marketing Classification This position is full time, exempt Location In-Office (Asheville, NC), Hybrid, or Fully Remote Collaborates With Ecommerce Team Creative Team Sales Team Measured Metrics and Review Schedule Your first review will be 90 days after your start date, followed by a six-month check-in and a development review annually for the duration of your employment. During each review, your performance and ability to achieve the following metrics will be evaluated: Maintain high quality work across all consumer touchpoints Drive sales, brand awareness and product education through storytelling Identify highest-impact moments and devote time and resources accordingly Effective use of internal and external resources Scalable systems that reduce reliance on individual contributions Estimated Weekly Hours 40 hours, Monday through Friday, 9am-5pm ET Classification This position is full time, exempt. Pay Rate/Grade The salary range is $68,000-$80,000 Qualifications Education or 2-5 years of experience in brand storytelling, creative copywriting, or content strategy, preferably in lifestyle, consumer products, creative agency, or editorial settings. Expertise in writing for lifestyle, home, and cooking. Portfolio demonstrating ability to craft high-impact brand narratives across multiple channels. Strong writing, editing, and conceptual thinking skills. Ability to collaborate with visual and creative teams to unify concept, copy, and execution. Strong organizational skills; able to manage multiple projects in a fast-paced environment. Passion for creative storytelling, brand building, and product expression, with a desire to grow and develop within role. Ability to work independently and as part of a team Detail-oriented with excellent organizational skills Collaborates across cultural differences Ability to respect and communicate across lines of cultural differences Ability to address conflict by assuming positive intent and seeking to understand Ability to embrace a mistake without fault A commitment to center the active process of self-awareness Physical Demands This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. This position requires a person to have the ability to perform work while stationary for prolonged periods daily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Company Overview East Fork is located in Asheville, NC and Brooklyn, NY. At our heart we are makers: we produce every piece of ceramics we sell and source other objects for the home from near and far to offer a meaningful, beautiful, and personal collection of useful objects for the home. What can we offer Paid Time Off (PTO) Paid Holidays Sick Leave Bereavement Leave Paid Medical Leave Employee Assistance Network Court Activity Leave Employee Discount Employer funded $10k group life insurance plan Employer Subsidized Health Insurance Plans Voluntary Vision & Dental Plans Employer matched 401(k) Values at

Work Craft:

Craft is not the things we make, it's the way we make them. It's the spirit in which we approach our work, to make it nice, to aspire to mastery, and it demonstrates our care about the person who will use the product of our work and how our work impacts their life.

Generosity:

We work towards a model of shared prosperity, setting a bigger, more inclusive, more equitable table for everyone we meet - from our employees to the communities in which we live.

Consideration:

We approach each other with focus, clarity, and kindness. We think deeply about the outcome and impacts of our actions, on our organization, the individuals within it, our customers, our environment, and our community.

Curiosity:

We stay in our beginner's mind, humble, aware of how much we do not know, striving earnestly and open-heartedly towards our shared success. Diversity, Equity and Inclusion It is important that all prospective job candidates are aware of our company values and of our commitment to building an inclusive company culture. As a white-led organization, we acknowledge that the realities of white supremacy, hetero/cis-normativity, and patriarchy, work in tandem to oppress both people and planet; and that through our own proximity to power, we have benefitted from systemic inequity. We are committed to confronting and rectifying our privilege in service of co-creating an equitable workplace—a space where people can show up authentically in mind, body, and spirit. We honor the collective sum rather than a monolithic experience to reveal a path of excellency, yours and ours. As we continue to build momentum within our anti-racist work we pledge to be intentional in crafting actions that support diversity, equity and inclusion in our framework, and we invite all East Fork team members to contribute to this goal.