Sr. Marketing Copywriter

Sr. Marketing Copywriter Keller Williams Realty - 4.3 Austin, TX Job Details 14 hours ago Benefits Health savings account Paid holidays Health insurance Dental insurance Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Pet insurance Qualifications Research Industry trends Stakeholder relationship building Full Job Description Position Purpose The Sr. Marketing Copywriter utilizes seasoned expertise to develop clear, compelling, brand-aligned copy across Keller Williams' marketing channels, including email, web, social, landing pages, campaign assets, video scripts, and long-form storytelling. This position translates complex business priorities into audience-focused messaging that supports agent engagement, recruiting, retention, event promotion, executive visibility, and brand growth. The Sr. Copywriter leverages insights and deep expertise to refine strategies and make improvements to speed, ideation, versioning, and content workflows by integrating AI tools while maintaining strong human judgment, accuracy, and brand standards. Ultimately, the ideal candidate is a strong writer, sharp editor, curious marketer, and proactive partner who thrives in a fast-paced, highly About Us Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. If you're ready to join an award-winning team that champions bold innovation, puts people and service at the heart of business, and empowers you to make a real impact, then Keller Williams is where you belong.

Our latest recognition:

2026 & 2025 Best Places to Work (Glassdoor) 2026 & 2025 Best Place for Working Parents® (Best Place for Working Parents®) 2025 America's Most Admired Workplaces (Newsweek) 2025 Top Franchises for Women (Franchise Business Review) 2025 Best-Led Companies (Glassdoor) The Impact You'll Make Copywriting & Content Development Writes copy for email, web, landing pages, campaigns, social content, video scripts, presentations, and promotional materials. Interprets briefs, business priorities, and stakeholder input into clear, audience-focused messaging. Develops short-form and mid-form copy that drives clarity, engagement, and action. Develops long-form storytelling needs, including articles, profiles, interviews, and editorial content when needed. Designs messaging for different audiences, including agents, leaders, recruits, franchisees, and internal stakeholders. Campaign & Brand Messaging Designs and executes campaign messaging, headlines, content themes, and supporting copy in partnership with strategy and creative teams. Ensures copy aligns with Keller Williams' brand voice, tone, positioning, and business goals. Designs messaging frameworks, talking points, and content systems that can scale across channels. Delivers major initiatives, events, launches, and executive priorities to life through consistent messaging. Video & Social Content Writes scripts, outlines, interview prompts, and story concepts for video, podcast, social, and executive content. Designs and executes short-form, high-impact content from long-form ideas in partnership with video and social teams. Researches and identifies strong story angles, hooks, soundbites, and content opportunities from interviews, events, and source materials. AI-Enabled Workflow Utilizes AI tools to support ideation, outlining, versioning, editing, research synthesis, and content scaling. Builds smart prompts and workflows that improve speed and consistency without sacrificing quality. Evaluates and refines AI-assisted content to ensure it is accurate, thoughtful, human, and on-brand. Stays curious about emerging AI tools and content practices that improve team efficiency. Cross-Functional Collaboration Collaborates closely with creative, strategy, social, video, PR, events, and agency partners. Manages multiple writing projects while balancing deadlines, shifting priorities, and stakeholder feedback. Asks strong questions, clarifies objectives, and turns rough ideas into polished marketing content. Participates in brainstorms and planning conversations as an active creative partner. Provides guidance on cross-functional projects where subject matter expertise is needed. Editorial Quality Edits and proofs copy for clarity, accuracy, grammar, tone, and brand consistency. Maintains a high standard of quality across both quick-turn and planned work. Plans and organizes content inputs, drafts, approvals, and reusable messaging for future use. The Experience You'll Need Minimum Requirements Bachelor's degree. Four (4) years of relevant education in Marketing, Communications, Journalism, English, or related field and work experience may be substituted for degree Minimum of five (5) years of specialized experience in copywriting, content marketing, marketing communications, or related field Strong portfolio demonstrating multi-channel marketing copy, including email, web, campaign, social, and/or video script work Polished and professional demeanor Well versed in industry developments, techniques, and trends Proficiency in writing for different audiences, channels, and business objectives Experience working in a fast-paced, collaborative marketing environment Preferred Requirements Excellent writing, editing, and proofreading skills with strong attention to detail Ability to write both short-form marketing copy and longer-form storytelling content Strong understanding of brand voice, campaign messaging, and audience-focused communication Experience writing video scripts, social-first content, email campaigns, landing pages, and marketing materials Experience using AI tools such as ChatGPT, Claude, Gemini, Jasper, Writer, or similar platforms Demonstrated curiosity around AI, emerging content tools, and ways to scale creative output responsibly Ability to synthesize complex ideas into simple, compelling copy Ability to collaborate strongly across multiple teams and constructively receive and integrate stakeholder feedback. Ability to remain highly motivated, stay organized, and comfortably manage multiple priorities alongside quick-turn assignments. Interest in real estate, entrepreneurship, agent growth, training, events, and storytelling. Knowledge Deep knowledge and expertise in [insert specific field of expertise and any specific knowledge that the position requires] Proficiency in Microsoft Office, including Excel, Word, and Outlook Skills Strong critical thinking and project planning skills Strong data analytical skills, with strong attention to detail and accuracy Strong verbal, written, interpersonal, listening, and presentation communication skills Strong project management, time management, and organizational skills Strong solution and service-oriented skills, with an emphasis on collaboration, problem solving, follow-through, and responsiveness Strong relationship building skills, with a proactive and service-oriented approach to working with team members Abilities Ability to demonstrate good judgement and effective problem-solving, with the ability to address complex issues and provide specialized solutions Ability to demonstrate a high degree of flexibility and adaptability Ability to work independently as well as in a team-oriented, collaborative environment Ability to demonstrate the highest level of integrity and ethics Ability to demonstrate a high degree of self-motivation, accountability, and work ethic Ability to provide strong customer service through all communication mediums EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Physical Requirements The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities as defined by the Americans with Disabilities Act As Amended to perform the essential functions. Sitting Keyboarding Viewing computer monitor Work Environment Work is performed in a business office environment. Ability to work extended hours, as required, in support of the company's business needs. Benefits and Compensation Medical (including FSA and HSA options) Dental Vision 401k with Company Match Keller Williams Incentive Plan (KWIP) Basic Life Insurance Voluntary Life Insurance On-Demand Mental Healthcare Employee Assistance Program (EAP) Legal Services Pet Insurance Identity Theft Protection Paid Time Off Paid Holidays Floating Holidays