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Job Description
Super exciting opportunity to work with a US Owned Home Fashions company that is growing! Been in business for 45 years. Works with numerous product categories in soft home. Great office environment and good benefits. This is NOT a WFH situation. This company is in the office 5 days a week. Room for growth. We are seeking a Senior Brand Manager / Graphic Designer to serve as the creative and strategic steward of our licensed and owned brand portfolio across the home textiles category. This role sits at the intersection of design and brand strategy - responsible for interpreting, building, and protecting brand DNA across new and existing licenses, and translating that DNA into compelling product, packaging ideas, references, and go-to-market expression. The ideal candidate brings a strong graphic design foundation combined with brand management experience and is comfortable moving fluidly between hands-on creative execution and cross-functional brand leadership. Very strong in building brand style guides, trend decks, category design decks, and putting together strong visual presentations and decks.
Key Responsibilities:
Brand DNA & Identity Development:
Interpret and define brand DNA for new and existing licensed brands and partnerships, ensuring creative output is consistent with the spirit and equity of each brand Develop and maintain brand style guides covering logo usage, visual hierarchy, color palettes, typography, photography style, and tone of voice Partner with external brand and licensor creative teams to align on brand standards, approval processes, and creative direction Translate brand guidelines into actionable design direction for internal design teams across product categories
Packaging & Product Design Styling:
Lead packaging design strategy and execution across assigned brands, ensuring on-brand, retail-ready presentation by channel and category Provide product design styling direction by category, ensuring product assortments reflect current market trends and brand positioning Review and approve creative work from internal design teams to ensure brand consistency and trend relevance
Market & Trend Analysis:
Monitor home textiles and home décor market trends, competitive landscape, and retail environments to inform brand and product direction Translate trend insights into seasonal direction for design, packaging, and product teams
Cross-Functional Collaboration:
Serve as the primary brand point of contact for internal design, packaging, sales, product development, sourcing, and planning teams on brand launches Partner with sales teams to develop category sales presentations and sales catalogs that reflect brand positioning and product assortments Support new brand launches end-to-end - from creative concept through packaging, sell-in materials, and retail execution Collaborate with external licensor teams on approvals, brand compliance, and creative reviews Prepare licensing reports with data to track brand performance and inform licensor and leadership conversations Develop licensing decks and presentations for internal leadership and external licensor partners
Qualifications:
Bachelor's degree in Graphic Design, Visual Communications, Brand/Marketing, or related field 5+ years of experience in brand management and/or graphic design, ideally within licensed consumer products, home textiles, or home décor Demonstrated experience developing brand style guides and managing brand identity systems (logo, hierarchy, color, typography) Strong portfolio demonstrating packaging design and product styling across categories Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, and Microsoft 365 Experience building and maintaining brand calendars in Airtable or Monday.com for cross-functional visibility and execution Experience working directly with licensors or external brand partners preferred Excellent presentation skills, with experience building sales and category catalogs Strong project management skills with the ability to manage multiple brands and launches simultaneously Proficient in leveraging AI and other technology tools to enhance brand strategy, streamline workflows, and automate routine processes with accuracy Collaboration is key, and execution is the number one metric All Candidates must be able to provide work related references.
