Paid Media Director

Description Robert Half Marketing and Creative is helping a client search for a Paid Media Director to guide digital advertising strategy and lead high-impact campaigns from planning through performance analysis in Denver, Colorado. This role calls for an experienced agency leader who can advise clients, strengthen media operations, and elevate results across paid search, social, display, video, and programmatic channels. The ideal candidate combines strong business judgment with hands-on channel expertise and a forward-thinking approach to automation, measurement, and AI-enabled media practices.

Responsibilities:

• Shape cross-channel paid media strategies that align business goals with audience targeting, budget allocation, and performance expectations.
• Serve as a trusted client partner by delivering clear recommendations, presenting campaign insights, and identifying opportunities for continued growth.
• Oversee execution across major digital media channels, ensuring campaigns are launched efficiently and optimized against defined objectives.
• Introduce and refine media tools that enhance forecasting, audience segmentation, reporting accuracy, automation, and operational efficiency.
• Expand the use of AI-driven capabilities to support planning, testing, optimization, insight generation, and day-to-day workflow improvements.
• Work closely with analytics, creative, strategy, and account teams to develop cohesive campaigns and a strong end-to-end client experience.
• Lead, coach, and develop paid media talent while fostering high standards for accountability, innovation, and career growth.
• Establish scalable processes, experimentation frameworks, and channel best practices that improve consistency and campaign performance.
• Monitor changes in ad platforms, privacy expectations, attribution methods, and emerging technologies to keep media strategies current and effective.

Robe Requirements

• 7+ years of experience in paid media, including leadership responsibility within an agency setting.
• Demonstrated success managing integrated campaigns and substantial budgets across search, social, display, video, and programmatic media.
• Strong knowledge of digital advertising platforms and tools, including Google Ads, Google Ad Manager, GA4, DSP environments, and Meta Business Suite.
• Experience applying AI, automation, and media technology to improve team productivity and campaign outcomes.
• Excellent client communication and presentation skills, with the ability to turn performance data into actionable strategic guidance.
• Proven ability to build and lead teams in a fast-moving, deadline-oriented environment.
• Strong analytical thinking, strategic planning, and problem-solving capabilities.
• Bachelor's degree in marketing, advertising, communications, or a related discipline preferred.

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