Director, Media Strategy (Champs) #2390

Director, Media Strategy (Champs) #2390 Pivotal Talent Search - 5.0 Saint Petersburg, FL Job Details Full-time $150,000 - $170,000 a year 22 hours ago Qualifications Cross-platform strategy Social media advertising campaigns Website activity analysis Managing promotional campaign budgets Fiscal management Digital marketing budget management Media data analysis Relationship management Leading team collaboration initiatives Presentation creation Partnership marketing Marketing analytics Channel management Project stakeholder communication Data analytics technologies Cross-functional communication Stakeholder management B2C business model Full Job Description Overview The Director, Media Strategy leads the development and execution of full-funnel, data-driven media strategies that drive brand growth, customer engagement, and measurable business impact. This role oversees integrated media planning across traditional, digital, social, streaming, and emerging channels while balancing long-term brand building with short-term performance objectives. The ideal candidate is a strategic and results-oriented leader with strong analytical capabilities, deep media expertise, and the ability to drive innovation across a fast-paced, consumer-focused environment. Responsibilities Media Strategy & Execution Lead the development and execution of integrated, full-funnel media strategies across brand and business priorities Own media investment planning and budget management, ensuring effective allocation and return on investment across channels Drive omni-channel media planning across television, streaming, digital, social, out-of-home, and emerging platforms Translate business goals and marketing objectives into actionable media strategies and campaign plans Ensure strong alignment between media strategy, brand storytelling, customer experience, and commercial priorities Audience & Performance Analytics Leverage audience insights, analytics, and media performance data to optimize targeting, investment, and campaign effectiveness Partner with digital and analytics teams to monitor KPIs, evaluate performance, and refine strategies in real time Champion an audience-first approach across planning, activation, measurement, and optimization efforts Utilize data-driven insights to identify opportunities for growth, efficiency, and improved customer engagement Cross-Functional & Agency Leadership Serve as the primary media lead across Brand, Creative, Social, PR, CX, and other cross-functional teams Manage agency relationships, including performance management, strategic planning, and contract oversight Collaborate with internal and external partners to deliver cohesive, integrated campaigns across all channels Drive alignment and communication across multiple stakeholders within a matrixed organization Innovation & Media Transformation Stay ahead of media trends, emerging technologies, and evolving consumer behaviors Evaluate and pilot new media platforms, advertising technologies, and innovative partnership opportunities Lead initiatives that improve media effectiveness, operational agility, and measurement capabilities Identify opportunities to unlock incremental business value through strategic media partnerships and investments Leadership & Team Development Lead, mentor, and develop a high-performing media team Foster a culture of collaboration, accountability, innovation, and continuous improvement Present media strategies, campaign results, and business recommendations to executive leadership Serve as a strategic advisor on media and consumer engagement trends across the organization Qualifications Required 10+ years of experience in media strategy, planning, investment, or integrated marketing roles Proven experience leading full-funnel media campaigns across multiple channels and consumer touchpoints Deep understanding of traditional, digital, social, streaming, and emerging media platforms Strong analytical capabilities with experience using media and performance tools such as Google Analytics, Meta Ads, DSP platforms, or media measurement solutions Experience managing large budgets, agency partnerships, and cross-functional stakeholder relationships Strong leadership, communication, and executive presentation skills Experience operating within complex, matrixed organizations Ability to balance strategic vision with operational execution and measurable business impact Preferred Experience within retail, fashion, sportswear, or consumer-focused industries Experience leading media transformation or omni-channel growth initiatives Familiarity with media mix modeling, audience segmentation, or advanced attribution methodologies Passion for innovation, emerging consumer trends, and performance-driven marketing