Executive Director / General Manager - WFSU Public Media

Executive Director / General Manager - WFSU Public Media WFSU Public Media (WFSU) is looking for an Executive Director/General Manager to serve as the organization's chief executive, responsible for operations, sustainability, and strategic growth. As part of Florida State University, this leader sets the vision for a dynamic public media organization serving North Florida, South Georgia, and statewide audiences. This role provides enterprise-wide leadership across all public broadcast and non-broadcast media operations, leading WFSU through transformation—expanding digital content, strengthening revenue, and ensuring long-term operational, financial, and regulatory sustainability. Strategic Leadership & Vision Set and execute a forward-looking strategic vision aligned with WFSU's mission and long-term sustainability. Lead organizational transformation, including digital expansion, audience growth, and innovation. Identify and implement new opportunities for growth, impact, and revenue generation. Translate strategy into actionable initiatives that align operations, content, and financial performance. Financial & Operational Management Oversee an ~$8M operating budget and ensure long-term financial health and sustainability. Lead strategic resource allocation across core operations and growth priorities. Direct long-range financial and operational planning across media infrastructure. Navigate funding challenges and evolving cost structures with strong financial acumen. Fundraising & Revenue Development Partner with development leadership to build and scale a comprehensive fundraising strategy. Personally engage in major gift cultivation and donor relationships. Drive diversification of revenue streams across membership, underwriting, philanthropy, and digital. Build sustainable, growth-oriented funding models. Content & Media Leadership Oversee high-quality, cross-platform content across broadcast, digital, and emerging media. Ensure journalistic integrity and uphold public media standards. Expand audience reach through compelling storytelling and engagement strategies. Provide leadership across all media platforms, including television, radio, and statewide services.

Ideal Candidate:

The ideal candidate is a seasoned, mission-driven executive with leadership and fundraising experience in media, nonprofit, or similarly complex organizations. This individual brings a strong balance of strategic vision and operational execution, with the ability to lead large, multi-functional teams, drive sustainable growth, and navigate change in a dynamic environment. They are an entrepreneurial and collaborative leader who understands the evolving media landscape and is passionate about the role public media plays in serving communities. Master's degree preferred; Bachelor's degree required; Master's with 5+ years, or Bachelor's with 7+ years of relevant experience in media, communications, or marketing. Minimum 8 years of senior management experience. Proven experience leading an organization, division, or complex function. Understanding of broadcasting, digital media, streaming, podcasts, and emerging platforms. Knowledge of public media's mission, structure, and community role. Experience working with content, production, or creative teams preferred. For a comprehensive overview of the role's key responsibilities and qualifications, please click the link below and refer to the Position Details tab.

Compensation:

Salary Range:

$150,000 - $180,000 based on experience and qualifications. This position includes comprehensive benefits.

Location:

Tallahassee, Florida. DRiWaterstone is proud to lead this search on behalf of the WFSU Public Media. For more information on how to apply, please visit: https://driwaterstonehc.com/position/wfsu-public-media/ .