Media Governance & Strategy Assistant Manager

Marketing, Sales & Service Media Governance & Strategy Assistant Manager 위치 Detroit, Michigan (+) Show all locations (-) Hide all locations 일정 Full time 게시됨 4 15 2026 Job Requisition

JR-202607768

설명 The Media Governance & Strategy Assistant Manager plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests that deliver actionable, repeatable insights at enterprise scale. This position ensures that all paid media tests have a focused purpose and align with the overarching goals and objectives of GM Media, while requiring strong collaboration with GM brand media, analytics, research, audience development, and all agency partners. You will demonstrate excellent communication skills, a data-driven approach to evaluating test viability and scalability, a deep understanding of media, data, and technology ecosystems, and the ability to provide concise feedback and clear, organized direction to a diverse set of internal stakeholders, external agencies, and vendors.

What You'll Do:

Provide governance and strategic guidance to GM and agency teams on paid media testing, shaping direction and ensuring disciplined execution against priority learning agendas. Manage a comprehensive paid media testing tracker, including test details, timelines, results, and insights. Partner with brand media teams to understand goals and objectives and ensure tests align with paid media investment strategies. Evaluate and manage testing briefs to confirm proposals are logical, aligned with priority objectives, non-redundant, and scalable across the enterprise. Collaborate closely with GM research and analytics teams to ensure rigorous test structure, design, and measurement. Propose and shape new paid media tests that uncover opportunities to improve media effectiveness and efficiency. Synthesize test-and-learn insights into enterprise guardrails and a forward-looking roadmap for advancing paid media testing .

Your Skills & Abilities:

7+ years of paid media experience, preferably in digital marketing, media planning, or an advertising agency environment. Bachelor Degree required Comprehensive understanding of marketing principles, media channels and audience segmentation. Familiarity with data analysis tools, ad platforms and marketing technology stacks. Strong analytical skills, including use of data, and analytics tools to design tests, interpret results, and optimize performance. Proven ability to lead large, complex initiatives and influence cross-functional teams, including indirect reports. Excellent written and verbal communication skills, with a track record of distilling complex data into clear, actionable insights. Skilled at building strong relationships and collaborating with internal and external stakeholders at all levels. Proactive, organized self-starter with strong time management who thrives in a fast-paced, evolving media environment.

What Will Give You A Competitive Edge:

1-3+ years of media activation experience Proven experience of using data to inform media testing and optimize campaign performance. Desire to remain current in the media space through ongoing education and skill development. Understanding of statistical concepts to design robust testing methodologies and interpret results. #

LI-MO1 GM

does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) 이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다. 이 직무는 리로케이션 혜택을 받을 수 있습니다. 다양성 정보 General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내 를 참고하십시오. 공평한 취업 기회 선언 (미국) General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 숙소 (미국 및 캐나다) General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.

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